What are the responsibilities and job description for the Online Marketing Manager position at Aditi Consulting?
Summary:
The client is seeking a Paid Digital Media Strategist who is passionate about digital marketing and event marketing.
As the Paid Digital Media Strategist on the Media Lab team, you will support media planning, execution, and reporting of paid media for our in-person and virtual event marketing campaigns. This role requires a strong background in media planning, paid social, project management, communication skills, and a commitment to mastering and contributing to marketing best practices that have made company events stand out globally.
Responsibilities:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting
The client is seeking a Paid Digital Media Strategist who is passionate about digital marketing and event marketing.
As the Paid Digital Media Strategist on the Media Lab team, you will support media planning, execution, and reporting of paid media for our in-person and virtual event marketing campaigns. This role requires a strong background in media planning, paid social, project management, communication skills, and a commitment to mastering and contributing to marketing best practices that have made company events stand out globally.
Responsibilities:
- Partners with Global Media Strategy Lead and Channel Strategy teams to develop media plans promoting and growing strategic events.
- Work closely with Global Media Strategy Led to understand key business problems, objectives, and audiences to best inform and build media plans. Media plans will support in-person and virtual events registration promotion, as well as live event promotion.
- Interpret campaign briefs, analyze audience insights, and leverage data to develop and launch tactical media plans.
- Own paid social live events (e.g. LinkedIn Live) and manage digital promotion, live event broadcasting, and reporting with paid social reps. Gather post-event performance details and share with key stakeholders.
- Continually test, iterate, and optimize media plans in partnership with the Channel Strategy team to ensure we are getting the most value out of our investment.
- Support mid-flight campaign reporting, providing regular insights and performance data, as well as campaign wrap reports.
- Stay up to date on the latest media trends and vendor technologies to ensure events campaigns are on the cutting edge of innovation.
- Mandatory 3 years of professional experience in digital marketing or paid social media marketing, preferably in the B2B industry.
- Experience managing budgets across different sizes: experimental to scaled (e.g., millions).
- Proficiency or some level of hands-on experience with LinkedIn Ads, social media advertising platforms, and analytics tools like Tableau
- Comfortable working in a fast-moving, sometimes ambiguous environment (agency or start-up experience a plus) and working autonomously.
- Ability to manage multiple projects and priorities simultaneously.
- Organized with a high attention to detail.
- Proven track record of building strong relationships with stakeholders of all levels, enabling yourself as well as your team to do great work.
- Exceptional communicator and collaborative/team mentality. Ability to communicate clearly and concisely and manage expectations with project stakeholders.
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting
