What are the responsibilities and job description for the Senior Content Strategist position at Aditi Consulting?
Payrate: $ 63.30 - $ 63.30/hr.
Summary:
You will support the team lead in forecasting marketing KPIs including segment customer, account unit, balance and revenue forecasts and in measuring goal achievement. You will dig deep into our data to help us refine and adjust our strategies to optimize growth and retain our customers and build regular reporting updates to inform leadership and measure your impact and success. You’ll need to build strong cross-functional relationships across both business lines and functional support teams, and act as a liaison for marketing in a fast-paced and highly matrixed organization to ensure we’re producing impactful, engaging and high-quality marketing support that drives deposit growth and retention across the U.S. market.
Responsibilities:
Must Haves:
Pay Transparency:
The typical base pay for this role across the U.S. is: $ 63.30 - $ 63.30 /hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy (https://www.aditiconsulting.com/privacy-policy).
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. By applying to this position, you agree to Aditi’s use of AI technology including calls from an AI Voice Recruiter.
#AditiConsulting
Summary:
You will support the team lead in forecasting marketing KPIs including segment customer, account unit, balance and revenue forecasts and in measuring goal achievement. You will dig deep into our data to help us refine and adjust our strategies to optimize growth and retain our customers and build regular reporting updates to inform leadership and measure your impact and success. You’ll need to build strong cross-functional relationships across both business lines and functional support teams, and act as a liaison for marketing in a fast-paced and highly matrixed organization to ensure we’re producing impactful, engaging and high-quality marketing support that drives deposit growth and retention across the U.S. market.
Responsibilities:
- Cultivate and build relationships with your segment and functional group partners including
- Deposits marketing, digital marketing, Analytics, field leaders, Legal, Risk and compliance, and
- other groups as needed, to successfully and sustainably grow key U.S. customer segments.
- Become a trusted consultative partner to assigned segment/product partners to help develop
- customer-centered, insights-driven ideas for how to integrate segments into our larger
- marketing strategies.
- Understand the current segment, product and marketing goals, plans and budgets and work to
- find optimized ways to make sustainable progress with each segment, both in the short- and
- long-term.
- Partner with Segment and Product partners to identify key metrics and optimal reporting
- structure to clearly identify our business opportunity within each segment, define our goals, and
- report our success in quantifiable, data-driven ways that ensure our efforts are driving
- customers, units, balances and revenue growth.
- Track and analyze performance data to measure effectiveness and find opportunities for
- improvement both for marketing and business alignment.
- Develop and maintain relationships with internal/external partners including creative and media
- agencies and other suppliers to help guide the creative execution for our targeted audiences.
- Handle project management reporting, and weekly intake and status calls and reports, as
- needed.
- Design and produce regular and ad-hoc reporting and dashboards for partners and leadership.
- Monitor progress against plans, milestones and baselines and recommend adjustments to our
- current approach, either in the short-, long-term, or both.
- Help to manage budget for all assigned segments, including monthly and quarterly reporting to
- track not only spend and accounting, but also ROI.
- Identify emerging issues and trends to inform decision-making (including competitive research
- on how other financial services and comparable regulated industries are approaching our
- segments from a product, messaging and tactical standpoint).
- Partner with the Segment, Product, Acquisition, Retention, Consumer Strategy and other
- business partners, to ensure our targeted segments are represented in our product marketing
- efforts and plans, aligned to our budget.
- Manage full executional process for creative, sales collateral, customer journeys and field
- communication.
- Collaborate with product and segment team lead to provide input into the planning and
- implementation of annual marketing planning and development of segment marketing budgets.
- Partner closely with segment, product and other partners to ensure our offerings and products
- align to our segments, where it makes sense.
Must Haves:
- 3-5 years of relevant marketing experience, multicultural marketing experience a plus.
- Bachelor’s Degree in marketing, advertising or communications, or related field.
- Experience in segment or multicultural marketing required, preferably in regulated industry.
- Advertising and/or creative agency experience is an asset.
- Financial services marketing and advertising, preferred.
- Bilingual ability in English & Spanish.
- Advanced verbal and written communication skills (in both English and Spanish).
- Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful.
- Exceptional project management skills and attention to detail are required.
- Strong interpersonal skills; team player and the ability to consider different points of view to
- build partnerships to get things done.
- Collaborative working style to influence meaningful action and change within a large, matrixed
- organization.
- Results-driven: Adept at gathering and analyzing data to gain insight into what works, and
- develop recommendations to optimize marketing effectiveness.
- Comfortable working in changing, high growth environments; comfortable with ambiguity and
- working in matrixed organizations
Pay Transparency:
The typical base pay for this role across the U.S. is: $ 63.30 - $ 63.30 /hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy (https://www.aditiconsulting.com/privacy-policy).
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. By applying to this position, you agree to Aditi’s use of AI technology including calls from an AI Voice Recruiter.
#AditiConsulting
Salary : $63
