What are the responsibilities and job description for the adMarketplace, Inc. is hiring: Publisher Specialist New York, New York, United S position at adMarketplace, Inc.?
Our award-winning culture is built around five core values (known as our 5C’s) : Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.
The Role
As a Publisher Specialist, you will be responsible for learning and understanding client KPIs and data to be able to serve as a thought leader on accounts. You will collaborate with the Enterprise Account Managers and Campaign Managers to ensure all analytics and reporting are clear and communicated efficiently to clients.
Additionally, you will assist with developing campaign architecture, reporting, execution and analysis. You will eventually own performance, retention, and growth strategies across our top advertiser account base in conjunction with the Enterprise Account Management and Campaign Management team.
What You’ll Do
- Assist with campaign execution towards delivering results against client KPIs; ensure campaigns meet best practices for success.
- Help launch campaigns and provide consistent quality assurance (QA) of recently launched and running campaigns on an ongoing basis.
- Collaborate with Enterprise Account Managers to align campaign structures and strategies against goals; create performance recaps with an eye towards client KPIs and growth.
- Generate and expand keyword lists to maximize campaign exposure to target audience.
- Assist in creating compelling ad copy utilizing Search Engine best practices, with continued testing of creative appeals, messaging, and brand positioning.
- Preparing daily / weekly reporting analysis and agendas for client meetings.
- Participate in weekly / bi-weekly tactical client calls.
- Consistently look for ways to improve current processes or introduce new approaches that will contribute to company success.
- Leverage campaign and client data to solve problems and find new opportunities for business growth.
Qualifications
Join Us
adMarketplace has been named as one of the best places to work in New York City by Built In and Crain’s- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it’s never been a better time to join our team!
We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.
At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.
We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers a dog friendly office, Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work / life balance.
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Salary : $60,000 - $80,000
