What are the responsibilities and job description for the Director, Influencer Marketing Job at adQuadrant in Irvine position at adQuadrant?

Job Description

Salary : $110,000 - $150,000 per year

At adQuadrant, we empower DTC (direct-to-consumer) brands to think bigger, scale faster, and innovate smarter. As a trusted strategic partner, we deliver cutting-edge, data-driven omni-channel marketing solutions that drive real, measurable growth. We engineer success by leading with strategy and combining advanced analytics, deep creative expertise, and the industrys most powerful tools to unlock new levels of revenue and profitability.

As pioneers in digital marketing and social commerce, adQuadrant stays ahead of the curve, leveraging emerging platforms and breakthrough strategies to give our clients a competitive edge. We are proud to be one of 5 dual-badged TikTok marketing agencies in the U.S., officially recognized as both a TikTok Marketing Partner and a TikTok Shops Partner, on top of highest level distinctions at Google, Meta, Snap, Pinterest, and other major ad platforms. But were more than just a partnerwe embed ourselves within the brands we work with, acting as an extension of their teams to lead strategy and execution with precision and impact.

Our fully remote team thrives on collaboration, innovation, and forward-thinking problem-solving. We seek individuals who are passionate about technology, growth, and pushing boundaries to redefine whats possible in digital marketing. If you're ready to build, disrupt, and drive transformation, we want you on our team.

About the Role :

You will play a pivotal role in designing and scaling a high-performing, data-driven influencer & creator network to drive revenue growth through DTC, Amazon, and social commerce channels. This role requires a blend of strategic vision, program management, community-building expertise, and deep knowledge of flat-fee influencer sponsorships (that back into an ROI goal) and performance-based affiliate marketing. You will be responsible for scaling creator partnerships, optimizing affiliate program structures, building engagement mechanisms, and ensuring that creator-driven content directly impacts GMV growth.

The ideal candidate has a track record of launching, managing, and optimizing large-scale influencer programs, understands how to structure flat-fee influencer sponsorships that drive measurable and direct ROI, properly leverage and scale affiliate marketing models, and has deep expertise in video commerce, social commerce, and live shopping. You will lead and mentor a team, including 2 direct reports and a group of Creator Acquisition SDRs, ensuring high efficiency in creator outreach, onboarding, activation, and performance management. This role also works closely with cross-functional teams, including marketing, product, analytics, and growth teams, to integrate creator-led campaigns into broader acquisition and retention strategies.

Key Responsibilities :

Partnership & Network Activation

Drive multimillion-dollar GMV growth through the activation of creator networks, influencers, and affiliates across DTC, Amazon, TikTok Shop, YouTube, Instagram, and emerging social commerce platforms.
Develop and execute a scalable affiliate creator strategy, ensuring rapid creator onboarding, activation, and retention to reduce the time from partner launch to revenue generation.
Build, activate, and nurture a high-impact community of creators with a focus on engagement, conversion-driven content, and long-term loyalty.
Recruit and activate creators experienced in Live Shopping, ensuring they align with the brands target audience and product offerings.
Leverage merchandising strategies to match the right creators with the right brands and price points, using data-driven insights on audience demographics and purchasing behaviors.

Team Leadership & Development

Directly manage and mentor a team, ensuring their professional growth, optimizing workflows, and setting clear performance expectations.

Establish and scale creator partnership best practices, ensuring an efficient and high-performing team.

Build a collaborative, results-driven team culture that prioritizes innovation, experimentation, and continuous learning.

Define team KPIs and success metrics, regularly providing feedback, performance insights, and growth opportunities.

Community Building & Gamification

Design and implement gamified engagement strategies to incentivize creator participation and optimize performance.

Build, manage, and utilize a CRM or proprietary creator engagement platform (e.g., Discord, Circle, or Mighty Networks) to foster community interaction and engagement.

Implement loyalty and incentive structures that drive retention and ongoing participation in affiliate and social commerce programs.

Leverage retargeting, audience segmentation, and social amplification strategies to optimize conversions from creator-generated content.

Program Management & Operations

Develop a best-in-class, scalable influencer program, including recruitment, onboarding, performance tracking, and optimization.

Own and oversee a cross-functional program management workflow, collaborating with marketing, data science, engineering, and product teams.

Optimize operational efficiencies through automation and strategic workflow design, ensuring the program can scale efficiently.

Performance Analysis & Data-Driven Strategy

Define, track, and analyze KPIs that measure the success of creator activations, affiliate campaigns, and GMV performance.

Partner with data science and analytics teams to build dashboards and reporting tools that provide real-time visibility into creator performance.

Leverage third-party data and campaign management platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, and Impact Radius) to monitor, optimize, and scale creator-driven campaigns.

Conduct extensive experimentation (A / B testing, creative iteration, etc.) to identify high-impact content formats, creator segments, and audience engagement tactics.

Contract Negotiation & Incentive Structures

Develop and manage scalable incentive models, ensuring creators are motivated to drive engagement, retention, and high conversion rates.

Negotiate competitive yet sustainable contract terms, ensuring that payout structures align with GMV growth goals and brand ROI.

Experiment with tiered affiliate structures, revenue-share models, and bonus incentives to continuously improve performance and creator retention.

Cross-Functional Collaboration & Thought Leadership

Serve as a thought leader in creator partnerships, educating internal teams on best practices, new trends, and data-driven insights.

Work cross-functionally with product, analytics, legal, and engineering teams to develop innovative solutions that enhance creator experiences and maximize program performance.

Stay ahead of emerging social commerce trends, platform changes, and content innovations to maintain a competitive edge.

Desired Qualifications and Experience :

10 years of experience in influencer marketing, creator partnerships, affiliate marketing, or social commerce.

Proven ability to scale multimillion-dollar creator-led programs in a high-growth, data-driven environment.

Experience working in-house at a major brand, influencer agency, social commerce platform, or affiliate marketing network.

Deep understanding of video content strategies, live shopping best practices, and social commerce monetization models.

Strong analytical skills with expertise in campaign performance measurement, forecasting, and ROI analysis.

Proficiency in using third-party influencer platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, platform partner centers, or similar tools).

Ability to navigate ambiguity and build from scratch, with a track record of launching and scaling innovative creator strategies.

A growth-oriented, performance-driven mindset with a passion for building new revenue streams and social commerce innovations.

Exceptional negotiation skills with experience structuring performance-based contracts and incentive programs.

A strong network of pre-established creator and influencer relationships across multiple platforms.

Culture & Benefits :

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.

Excellent Health Benefits (health, dental, vision, and life insurance)

401K Match

Time Off Flexible PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 January 1)

300 / year to equip your workspace with new equipment

30 / month for home internet

An extremely supportive and fun company culture

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

remote work

Salary : $110,000 - $150,000

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