Chief Revenue Officer

Company Overview

Ads.com is an established ad tech company specializing in performance marketing and traffic monetization. ads offers a monetization platform for acquiring online traffic at scale and monetizing it through targeted advertising, driving profitable growth for our business and delivering strong results for our partners. Despite our success and growth, we maintain a startup mentality – we are agile, innovative, and constantly adapting in the fast-paced digital advertising landscape. We are now looking for a dynamic Chief Revenue Officer to join our executive team and professionalize our revenue operations for the next stage of expansion.

Role Overview

As the Chief Revenue Officer, you will be the strategic leader responsible for overseeing and aligning all revenue-generating teams – including Sales, Marketing, and Customer Success – to drive sustainable growth. Reporting directly to the CEO, you will architect and execute a comprehensive revenue strategy across our core traffic monetization businesses and emerging service lines.

This role is both strategic and hands-on: you will refine our go-to-market approach, implement scalable processes and tools, and foster cross-functional collaboration to unlock new levels of performance. Your mandate will be to accelerate revenue growth, diversify our revenue streams through new offerings, and ensure operational excellence across the organization. This is a high-impact executive position for a leader who can combine an entrepreneurial spirit with process-driven discipline.

Key Responsibilities

• Revenue Strategy & Execution: Develop and implement a holistic revenue growth strategy that encompasses customer acquisition, retention, and expansion across all channels and service lines. Drive revenue initiatives in our performance marketing and ad tech verticals, with a strong emphasis on optimizing our search arbitrage operations.
• Cross-Functional Leadership: Oversee and align all revenue-generating functions – Sales, Marketing, and Customer Success – ensuring these teams work in unison toward common goals and KPIs. Break down silos by fostering clear communication, feedback loops, and cohesive go-to-market execution among GTM teams.
• Team Building & Management: Build, lead, and mentor high-performing teams across various service lines. Provide strong day-to-day leadership and professional development for team leaders in Sales, Marketing, and Customer Success. Instill a culture of accountability, excellence, and continuous improvement.
• Process Optimization & Tools: Professionalize our revenue operations by introducing and refining scalable processes and tools. Implement robust CRM and marketing automation systems, pipeline management practices, and data analytics dashboards to improve efficiency, transparency, and decision-making across revenue teams.
• New Offerings & Market Expansion: Identify and pursue opportunities to grow and diversify revenue, including developing new service offerings, entering new market segments, and forging strategic partnerships. Lead go-to-market strategies for any new product or service launches, ensuring successful market adoption.
• Performance Analysis & Optimization: Establish and track key performance indicators (KPIs) and OKRs for all revenue departments, monitoring sales and marketing metrics to inform strategic adjustments. Leverage data-driven insights to continuously refine tactics and optimize customer acquisition costs, lifetime value, and overall ROI on marketing spend.
• Customer Engagement & Retention: Support and guide the Customer Success team in maximizing client satisfaction, retention, and upsell opportunities. Ensure that feedback from customers and partners informs our product offerings and marketing messaging. Engage with key clients or attend industry events when necessary to represent the company’s revenue vision and cultivate long-term relationships.
• Executive Collaboration & Reporting: Work closely with the CEO and other executives to align revenue objectives with the company’s broader vision and financial goals. Provide regular reports and forecasts on revenue performance, market trends, and growth opportunities. Champion a data-driven, results-oriented mindset at the leadership table.

Qualifications & Experience

• Executive Leadership: 10 years of experience in senior revenue leadership roles (e.g., CRO, VP of Sales/Marketing, GM) with a proven track record of driving significant revenue growth in the digital advertising, ad tech, or performance marketing industry. Experience with search arbitrage or similar performance media models (e.g., affiliate marketing) is a strong plus.
• Strategic Revenue Management: Demonstrated ability to develop and execute successful revenue strategies that align multi-department teams and deliver sustained growth. Experience overseeing Sales, Marketing, and Customer Success (or Account Management) functions, uniting them under a common strategic vision.
• Team Building & Talent Development: Proven experience building and scaling high-performing teams across multiple product or service lines, including recruiting top talent, developing leaders, and structuring teams to support growth objectives.
• Process and Tools Implementation: Hands-on experience implementing scalable processes in a high-growth environment, including evaluating and deploying tools such as CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms, and analytics/BI tools. Proven ability to establish clear workflows for pipeline management, lead nurturing, and performance reporting.
• Data-Driven & Analytical: Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategy. Deep familiarity with key metrics in online marketing (CPA, RPM, conversion rates, etc.) and a track record of optimizing funnel performance and ROI through data-driven decision-making.
• Cross-Functional Collaboration: Excellent leadership and communication skills, with a history of breaking down silos and fostering collaboration among Marketing, Sales, Product, and Customer Success teams. Proven ability to influence stakeholders across all levels and drive alignment toward common goals.
• Adaptability & Drive: Thrives in a fast-paced, startup-like environment; able to bring the rigor of a seasoned executive while remaining hands-on and agile. Capable of instituting structure and process without sacrificing agility or creativity.