What are the responsibilities and job description for the Director Marketing Advertising Media position at Adtalem Global Education?
Opportunity at a Glance
The Director of Marketing is responsible for the operations of the Marketing Department including supervising a staff of marketing professionals creating budgets and developing strategies for marketing activities as well as working with various institutional management levels.
The ideal candidate will combine a datadriven approach with creative thinking to develop implement and optimize highimpact advertising strategies across a diverse media ecosystem including linear TV CTV OTT audio digital outofhome Meta TikTok LinkedIn paid search and affiliate marketing. This candidate will have a deep understanding of marketing platforms measurement & experimentation methodologies and media enabling data flow ecology.
Responsibilities
- Develop and oversee a comprehensive media strategy that spans the marketing funnel aligning with Walden Universitys objectives for brand growth lead generation applications and enrollment.
- Drive alignment on annual and quarterly media plans ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets.
- Lead the development and of testandlearn roadmaps to continually refine media and creative performance. Help drive cross functional alignment for test and learn priorities and outcomes.
- Oversee media and creative testing to identify highperforming assets and inform future creative strategies.
- Partner with agency and data & analytics teams to continually provide more robust measurement frameworks for fullfunnel media performance and methodologies for attribution and channel optimization.
- Partner with creative and web teams to ensure strategic media and messaging alignment fostering innovation in ad formats and storytelling.
- Act as the primary liaison between Walden University and its agency partners ensuring strategic alignment flawless and resultsoriented collaboration.
- Foster strong internal partnerships across marketing enrollment and analytics teams to ensure cohesive planning and .
- Leads media and landing page experiments including multipanel and largescale match market testing.
- Interfaces with leadership from admissions student services accreditation operations and finance as needed.
- Responsible for helping hire train and manage a staff of marketing professionals.
- Create and review monthly and annual budgets.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications :
Knowledge Skills and Abilities :
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $100171.61 and $175761.85. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including :
For more information related to our benefits please visit :
You are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work : Employment Type :
Fulltime
Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Experience : years
Vacancy : 1
Salary : $100,172 - $175,762
