What are the responsibilities and job description for the Marketing Specialist position at Adtalem Global Education?
Company Description
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Applicants must be currently authorized to work in the United States on a full-time basis. Adtalem Global Education will not sponsor applicants for work visas.
Job Description
The Enrollment Enablement Marketing Specialist will play a critical role in enhancing customer and user experience to increase throughput through quality assurance, experience mapping/ enhancements and driving the implementation and adoption of marketing tools. This role requires a strategic, analytical thinker who can leverage data, content, and digital tools to enhance marketing campaigns and improve the enrollment process.
- Develop and implement marketing strategies to support enrollment goals.
- Strategize and project manage content and campaigns
- Collaborate with cross-functional teams to align messaging and strategies.
- Map and test performance data of existing tools, campaigns, application, etc. to optimize engagement and conversion rates.
- Manage marketing automation tools to nurture prospective student leads.
- Conduct market research to identify trends and opportunities for growth.
- Monitor and report on the effectiveness of marketing efforts and suggest improvements.
- Quality Management support and collaboration with Enrollment Enablement Operations to support the execution and implementation of strategic initiatives for the regional sales teams and marketing.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Three (3)plus years of experience in marketing, preferably in the education sector.
- Proven experience with digital marketing strategies, lead nurturing, and marketing automation platforms.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Excellent written and verbal communication skills.
- Creative thinker with a strategic mindset.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with CRM systems such as Salesforce or HubSpot.
- Knowledge of enrollment processes within education institutions.
- Familiarity with SEO, SEM, and social media
- Familiar with AI and marketing technologies
- Strong project management skills
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $49,199 and $86,253. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health, dental, vision, life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Salary : $49,199 - $86,253
