What are the responsibilities and job description for the Senior Specialist Digital Marketing position at Adtalem Global Education?
Opportunity at a Glance
Are you ready to apply your marketing and CRM skills in a fastpaced environment focused on business results superior digital experiences and making a social impact Adtalem (NYSE : ATGE) is a leading healthcare educator that partners with organizations to proactively address future workforce needs and empowers career development with access to worldclass academic curriculums certifications and training programs across the medical and healthcare industries. Adtalem is expanding its Database Marketing (DBM) team and looking for dynamic digital marketers with the skills and team focus to propel our engagement campaigns across the lifecycle of the consumer.
The Senior Specialist Digital Marketing responsible for the digital experiences of our database develops and executes campaigns in our marketing automation platform to nurture engagement conversion and retention across the customer lifecycle. Responsibilities include the ideation build QA and deployment of email SMS web personalization and retargeting campaigns within the technology stack. The Senior Specialist will also track campaign performanceincluding deliverability engagement and conversion using Eloqua Google Analytics and PowerBI reporting toolsto understand customer behavior and funnel progression while driving continuous improvement through test and control. This role works closely with our partners in creative brand and product as well as IT and enrollment call center teams.
The successful candidate works well minimal supervision helps to identify and prioritize the marketing needs develops strategies and plans to meet these needs measures and analyzes results and recommends and implements new strategies solutions and programs to achieve goals. All members of the DBM team are encouraged to grow and expand their skills and career including sponsored certifications monthly analytic deepdives and the chance to lead cross functional team projects.
Responsibilities
- Creation and execution of multichannel database marketing campaigns that deliver on business goals
- Use database marketing strategies techniques and tools to create a program of triggered messages and digital experiences based on customer behaviors and preferences
- Create datadriven dynamic campaigns using email web personalization SMS and retargeting and tests that deliver against ROI targets through a highly segmented customer base
- Set up all activities and campaigns in our marketing automation systems; establishes and executes QA testing of campaigns templates processes etc.
- Strong focus on consumer engagement encompassing emails landing pages display retargeting dynamic website experiences etc.
- Execute QA and end to end testing for email templates and campaigns
- Drive and optimize key traffic and business metrics including open rates CTR GA data & goals
- Ensure compliance with CANSPAM TCPA and other international email regulations
- Assists in plan development tracking and reporting of campaign performance
- Diagnose issues and optimize campaigns to drive enhanced customer experience and business results
- Collaborate with key partners and stakeholders to solve problems create efficiencies and achieve business goals.
Qualifications :
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $53520 and $96736. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including :
For more information related to our benefits please visit :
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work : Employment Type :
Fulltime
Salary : $53,520 - $96,736
