Manager, Acrobat Engagement Product Marketing

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Adobe Acrobat is a leader in digital document productivity, empowering millions of users worldwide. We are looking for a Senior Manager, Product Marketing to drive engagement and retention among Acrobat users post-purchase. This role will also lead the cross-Acrobat Help & Learn strategy, ensuring customers have access to best-in-class self-service resources across platforms.

What You'll Do

Engagement & Retention Marketing

• Lead & maintain a master content calendar to coordinate engagement marketing efforts.
• Provide cross-functional guidance on messaging and content strategy, acting as a conduit between Core PMM and Campaign teams.
• Program manage asset delivery for engagement initiatives, liaising with Design, Product Management, and Localization teams.
• Own the testing schedule, ensuring alignment across cross-functional teams and keeping engagement experiments on track.
• Drive test reporting, leading readouts and ensuring high-quality insights inform future engagement strategies.
• Analyze user behavior data to identify opportunities for content optimization and feature adoption.
• Collaborate with lifecycle marketing, product, and analytics teams to refine post-purchase customer journeys.

Help & Learn Strategy

• Define the business strategy for Help & Learn across Acrobat platforms and destinations.
• Act as the connection point between HelpX, Learn, A.com, HelpNext, and Customer Support to improve in-app and out-of-app self-service experiences.
• Liaise with the Community team to integrate Help & Learn opportunities and engage users more effectively.

What You Bring

• 7 years of experience in product marketing, content marketing, or growth marketing, preferably in a SaaS or subscription-based business.
• Strong project management skills with experience coordinating cross-functional teams.
• A strategic mindset with a track record of driving engagement and retention through content.
• Data-driven approach, using insights to refine messaging, test campaigns, and optimize content strategies.
• Excellent communication and stakeholder management skills.
• Passion for improving customer experiences and driving long-term product adoption.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Salary : $120,700 - $213,400