Job Description

TEAM MEMBER WILL BE REQUIRED TO WORK ONSITE AT OUR RALEIGH, NC HQ FOUR DAYS A WEEK.

Advance Auto Parts, a leader in the automotive aftermarket, currently has an opening for an Email Marketing Analyst role focused on the Commercial (B2B) business unit of the organization. The ideal candidate is a highly motivated, self‐starting, customer-first marketer whose passion is using email to create meaningful 1:1 consumer experiences at scale. You will primarily be responsible for developing and executing B2B email communications including remarketing, loyalty, drip, and transactional campaigns. You will partner and collaborate with teams across the business on enterprise initiatives as well as leverage data to identify opportunities for continued growth and optimization along the customer journey.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Other duties may be assigned.

• Drive end-to-end development and execution of email campaigns, including strategy, creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices
• Leverage data to develop communication strategies around personalization, segmentation, triggered campaigns, etc., and drive measurable improvements in customer engagement, retention, reactivation rates.
• Collaboratively work across Product Marketing, Content, Design, Loyalty, and other stakeholder groups to ensure channel objectives, strategy, and performance is achievable.
• Plan, set up, and implement A/B tests based on recognized practices to optimize open rates, click-through rates, and conversion rates.
• Other duties related to CRM and performance marketing as assigned.

QUALIFICATIONS

• 2-3 years of email marketing experience, preferably for B2B, with experience crafting strategy as well as tactical implementation
• Strong project management skills
• Able to strategize complex campaigns to meet business needs/goals and effectively communicate programs to various business groups
• Possess a balance of analytical and strategic thinking while focused on creating and executing high-quality campaigns
• Knowledge of new technologies, best practices, data integrations, and email personalization
• Demonstrate high levels of attention to detail
• Ability to multi-task and stay organized in a busy environment
• Strong communication skills; enjoys working in cooperation with different internal teams
• Intellectual curiosity enjoys learning new things, solving problems, and taking on new challenges
• Promotes a culture of diversity and inclusion within the department and the larger organization, including valuing different ideas and opinions, listening courageously, and remaining curious in all that you do

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Marketing, eCommerce, Digital Marketing or similar field of study; and
• 2-3 years of experience in digital marketing, ecommerce, or loyalty; or
• Equivalent combination of education and/or experience

SUPERVISORY RESPONSIBILITIES

• This position has no direct supervisory responsibilities.

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