Demo

Product Manager

Advance Local
Grand Rapids, MI Full Time
POSTED ON 2/25/2025
AVAILABLE BEFORE 5/25/2025

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

About Cloud Theory

Cloud Theory is redefining data-driven advertising and marketing intelligence for industries that rely on digital performance. With deep expertise in automotive and now expanding into vacation rental management (VRM), we build powerful products that help businesses maximize revenue via direct bookings.

We leverage automation and AI-driven insights to integrate with AdTech platforms , helping businesses maximize return on ad spend, improve conversion rates, and execute more effective marketing campaigns. By combining data science, automation, and strategic execution , we give VRMs and other industries the tools to drive sustainable, direct revenue growth.

What You’ll Do :

  • Own the Direct Bookings product roadmap – Define and prioritize features based on customer needs, market research, and business goals.
  • Launch and iterate – Work directly with VRMs to refine the product-market fit, ensuring a smooth GTM rollout.
  • Partner with sales & marketing – Develop positioning, messaging, and enablement materials that drive adoption.
  • Contribute to AdTech initiatives – Collaborate with internal teams on data-driven advertising strategies, integrating insights and expertise.
  • Define and track success metrics – Set OKRs for growth, conversion, and customer retention, ensuring continuous improvement
  • Work across teams – Coordinate with engineering, UX, and leadership to deliver a best-in-class product experience.

What We’re Looking For :

  • Bachelor’s degree in a related field or equivalent job experience.
  • Minimum 1 year of product management experience , preferably with a focus on travel, AdTech, or marketplace products.
  • Experience with digital marketing, performance advertising, or media buying – Understanding of how data and automation drive ad platform performance.
  • Familiarity with VRM, short-term rentals, or direct booking platforms is a big plus, but not required.
  • Strong GTM experience – Comfortable working with sales and marketing to drive adoption and retention.
  • Technical fluency – Ability to work with engineering teams to translate business goals into product features.
  • Entrepreneurial mindset – Comfortable working in an early-stage product environment where you’re shaping direction and strategy.
  • Exceptional communication skills – Ability to influence stakeholders and clearly articulate product decisions.
  • Why Join Us?

  • Ground floor opportunity – Shape a new product in a high-growth space.
  • Cross-functional impact – Work across product, sales, marketing, and AdTech teams.
  • Empowered Product led Culture – We operate within the empowered product model – leveraging research, data, and collaboration.
  • recblid mc4pxlderrj1nxarvaobt31j00xrpj

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Product Manager?

    Sign up to receive alerts about other jobs on the Product Manager career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $95,865 - $120,012
    Income Estimation: 
    $123,272 - $153,570
    Income Estimation: 
    $95,865 - $120,012
    Income Estimation: 
    $123,272 - $153,570
    Income Estimation: 
    $77,489 - $103,937
    Income Estimation: 
    $94,832 - $129,336
    Income Estimation: 
    $102,421 - $136,423
    Income Estimation: 
    $102,421 - $136,423
    Income Estimation: 
    $133,998 - $173,872
    Income Estimation: 
    $123,272 - $153,570
    Income Estimation: 
    $150,776 - $185,671

    Sign up to receive alerts about other jobs with skills like those required for the Product Manager.

    Click the checkbox next to the jobs that you are interested in.

    • Agile Skill

      • Income Estimation: $150,776 - $185,671
    • Agile Product Lifecycle Management Skill

      • Income Estimation: $150,776 - $185,671
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Advance Local

    Advance Local
    Hired Organization Address Portland, OR Full Time
    Job Description Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve....
    Advance Local
    Hired Organization Address Birmingham, AL Full Time
    Job Description Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities...
    Advance Local
    Hired Organization Address Syracuse, NY Full Time
    Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve. Advan...
    Advance Local
    Hired Organization Address Birmingham, AL Full Time
    Job Description Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve....

    Not the job you're looking for? Here are some other Product Manager jobs in the Grand Rapids, MI area that may be a better fit.

    Product Demonstrator

    Product Connections, Holland, MI

    Product Demonstrator

    Product Connections, Grand Rapids, MI

    AI Assistant is available now!

    Feel free to start your new journey!