Demo

Senior Product Manager

Advance Local
Grand Rapids, MI Full Time
POSTED ON 3/2/2025
AVAILABLE BEFORE 5/25/2025

Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.

About Cloud Theory

Cloud Theory is redefining data-driven advertising and marketing intelligence for industries that rely on digital performance. With deep expertise in automotive, data, and adtech , we build powerful products that help businesses optimize their marketing strategies, drive better decision-making, and maximize revenue.

The MarketAI platform commands the largest and most comprehensive active inventory dataset in the industry, delivering cutting-edge insights, leveraging automation and AI-driven intelligence to integrate with enterprise adtech platforms . We empower our customers—automotive dealers, OEMs, and media companies—to increase operational efficiency, optimize ad spend, and enhance performance across channels .

We are looking for a Senior Product Manager to join the evolution of MarketAI , guiding its strategy, roadmap, and market adoption. This role requires a strong balance of user research, data-driven decision-making, and go-to-market execution , with a focus on building scalable solutions for our B2B customers.

What You’ll Do :

  • Own the MarketAI product roadmap – Define and prioritize initiatives based on user research, business impact, and market trends.
  • Lead product discovery & research – Gather insights from customers, analyze usage data, and drive product strategy to maximize impact.
  • Drive B2B SaaS growth – Optimize feature sets and business models to support automotive and enterprise clients.
  • Develop and execute go-to-market strategies – Partner with sales, marketing, and customer success to drive adoption and expansion.
  • Integrate with AdTech platforms – Work with engineering and data teams to enhance our automation capabilities and improve campaign performance.
  • Define success metrics – Establish OKRs and KPIs to measure adoption, revenue impact, and customer retention.
  • Collaborate across teams – Work closely with engineering, UX, and leadership to deliver a best-in-class product experience.

What We’re Looking For :

  • Bachelor’s degree in a related field or equivalent job experience.
  • Minimum 5 years of product management experience in B2B SaaS, AdTech, Automotive, or Data Analytics.
  • Deep understanding of digital advertising, media buying, and enterprise marketing technology.
  • Experience in user research & impact measurement – Ability to synthesize insights into actionable product decisions.
  • Proven GTM execution skills – Comfortable working with sales and marketing to drive product adoption.
  • Strong technical fluency – Ability to collaborate with engineering teams and work with complex data-driven products.
  • Entrepreneurial mindset – Comfortable in an agile, high-growth environment where direction and strategy are constantly evolving.
  • Exceptional communication skills – Ability to influence stakeholders and clearly articulate product decisions.
  • Why Join Us?

  • Strategic impact – Own a high-growth product that’s reshaping automotive marketing.
  • Cross-functional collaboration – Work across product, engineering, sales, and marketing teams.
  • Empowered product culture – We operate within an empowered product model , leveraging research, data, and collaboration.
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