What are the responsibilities and job description for the Head of Brand Marketing position at Advance Venture Partners?
About Us
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.
About The Role
The Head of Brand Marketing will be responsible for making more women aware of, likely to consider purchasing from, and advocates for Rent the Runway.
What You’ll Do :
- Lead & manage a team including direct reports across brand & integrated marketing, creative, videography, and photography.
- Create a high-performing team, including hiring, coaching & retaining top talent.
- Review the organizational structure for the team, operating model, and optimal balance of internal and external resources required to support business goals.
- Drive collaborative business plans with business and product partners to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals.
- Own the overarching brand strategy, including audience insights, segmentation, & positioning.
- Define the core mechanisms that we will use to grow the brand, and prioritize investments across campaigns, partnerships, & creative production accordingly.
- Oversee the development of major creative campaigns for our core products and brand.
- Refine the processes our internal creative team uses to respond to marketing briefs and produce remarkable campaigns that drive awareness, retention, loyalty, and growth.
- Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company.
Who You Are :
What You’ve Done :
Benefits :
At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to :
Rent the Runway is an equal opportunity employer.
The anticipated base salary for this position is $154,170 to $220,000. This position is also eligible for equity compensation.
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Salary : $154,170 - $220,000
