What are the responsibilities and job description for the Marketing Coordinator position at Advanced Eye Care Center?
Overview
We are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team. The ideal candidate will play a crucial role in supporting our marketing initiatives, enhancing brand visibility, and driving engagement across various channels. This position requires a blend of creativity and analytical skills to effectively execute marketing strategies that align with our business objectives.
Duties
- Assist in the development and execution of marketing campaigns across multiple platforms, including digital, social media, and email.
- Create compelling content for various channels, ensuring consistency with brand messaging.
- Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics.
- Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
- Collaborate with sales teams to align marketing efforts with sales goals and customer needs.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Monitor and report on the performance of marketing initiatives using analytics tools to measure success and optimize strategies.
- Support budgeting processes by tracking expenses related to marketing activities.
Skills
- Proficiency in content marketing strategies to create engaging materials that resonate with target audiences.
- Strong understanding of social media marketing principles and best practices for various platforms.
- Familiarity with marketing automation tools to enhance campaign efficiency.
- Knowledge of digital marketing techniques, including SEO and performance marketing.
- Experience in sales support and collaboration to drive business growth.
- Ability to manage budgets effectively while maximizing return on investment.
- Excellent email marketing skills, including list management and campaign execution.
- Strong copywriting abilities to craft persuasive messaging for diverse audiences.
If you are passionate about marketing and eager to contribute to a collaborative team environment, we encourage you to apply for this exciting opportunity as a Marketing Coordinator.
Job Type: Full-time
Pay: $22.50 - $25.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- Denton, TX 76205 (Preferred)
Work Location: In person
Salary : $23 - $25
