Coordinator, Customer Experience, Community Engagement, & Marketing

Description

Coordinator, Customer Experience, Community Engagement, & Marketing

Department / Supervisor

Marketing (87) / Director, Digital Marketing & Events

FLSA Status

Non-Exempt

Purpose of Position

Join a dynamic, innovative, and results-driven marketing team at AdvaMed, contributing to impactful digital marketing, administrative, and strategic support for our marketing and customer experience efforts.  We seek a proactive, detail-oriented, and creative individual who thrives in a fast-paced environment.  This role is perfect for a self-starter with a growth-mindset who can manage multiple projects simultaneously, communicate effectively, and adapt quickly.  This position will play a key role in advancing marketing initiatives and elevating the customer experience within the association.

Essential Duties of Position

Social Media & Event Marketing

• Develops, coordinates, and executes social media content and activity for all conference & event properties
• Maintains and optimizes website content to ensure event information is current and impactful
• Composes and refines compelling content for print and electronic promotional materials, such as emails, flyers, digital ads, social media graphics, brochures, etc.
• Conducts competitive research to identify industry trends and provides actionable recommendations
• Supports the execution of marketing deliverables for sponsors and partners, ensuring timely fulfilment
• Tracks and analyzes campaign performance across all marketing channels, including email, social media, digital advertisements, etc. and develops post-campaign reports
• Builds and nurtures relationships with key partners for all events, providing them with necessary tools for promotion and keeping them abreast of event developments
• Stays current with marketing tools and platforms (e.g., HubSpot, WordPress, Salesforce and selected virtual event platform)
• Manages invoices, contracts, and related documentation efficiently to ensure timely processing and adherence to deadlines

Association Marketing

• Provides administrative support for the marketing team, including meeting coordination, note-taking, and management of an overall calendar of marketing activities for the association
• Designs simple graphic assets for promotion, including social media graphics, one-pagers, and digital ads
• Collaborates with other teams across the association, responding to requests and providing support in a timely and efficient manner to ensure seamless communication and project execution
• Supports coordination with Public Affairs and Membership teams to promote membership, non-dues revenue activities, and new association initiatives on general AdvaMed social properties
• Assists Marketing department with campaign execution, including copywriting, copyediting, design support, and project management

Customer Experience

• Enhances the customer experience across the AdvaMed portfolio of events, with strong emphasis on The MedTech Conference
• Supports customer communications via email, website support, chatbot interactions, and tracks frequently asked questions to develop effective response scripts
• Proactively seeks opportunities to improve the user experience while maintaining a friendly, proactive, and customer-focused approach in all communications
• Provides administrative support for data management and event platform activities, contributing to a seamless attendee experience

Knowledge, Skills, and Abilities

• Familiarity with web editing, CMS or WordPress implementation and management
• Analytical and performance-driven, with basic campaign tracking experience
• Foundational knowledge of digital marketing, including social media marketing, email marketing, SEO, website optimization, and content marketing
• Experience with martech tools and familiarity with association or event technology (HubSpot and Salesforce preferred)
• Basic budgeting and project coordination skills
• Familiarity with tools to streamline processes, enhancing digital efficiency
• Ability to assist in creating marketing presentations and reports
• Strong work ethic with the ability to thrive in a fast-paced environment
• Strong verbal and written communication skills, with an emphasis on delivering clear, concise updates, effective presentations, and professional email etiquette
• Ability to work effectively with cross-functional teams, supporting collaboration and alignment
• Self-starter with a demonstrated ability to manage tasks and assignments independently and creatively
• Resourceful with a proactive attitude and a commitment to learning and growing

Specifications

• Minimum Education Required:  High school diploma required; Bachelor’s degree preferred.
• Minimum Experience Required: 2 years of relevant experience through internships or other work, preferably experience working in fast paced marketing environment, a marketing agency or for an association or non-profit.
• Travel Required:  Up to 10%
• Hybrid Work Policy:  Teleworker:  Minimum 1 day onsite per week
• Starting Range:  $62,700 - $69,700

Qualifications

Salary : $62,700 - $69,700