What are the responsibilities and job description for the Marketing Specialist position at Advanced Polymer Coatings, Inc.?
Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support the overall business objectives. This role requires a blend of analytical skills and creative thinking, with a focus on utilizing various marketing channels effectively.
Duties
Campaign Development & Execution:
- Develop and execute targeted marketing strategies for the company’s industrial coating brand(s).
- Create and manage campaigns tailored to reach specific industrial sectors, ensuring maximum impact and engagement.
- Collaborate with cross-functional teams, including sales, technical, and R&D, to align marketing strategies with business goals.
- Monitor and analyze the performance of campaigns using KPIs and adjust strategies to optimize results.
- Plan and coordinate participation in industry events, tradeshows, and webinars.
Content & Brand Management:
- Oversee the creation of product promotions, technical materials, and marketing collateral to strengthen the industrial coating brand(s) positioning.
- Ensure all branding and messaging are consistent with APC’s overall vision and values.
Digital Marketing:
- Manage digital campaigns across various platforms, including social media, email, and online ads.
- Optimize website content and SEO to enhance the brands’ online visibility.
- Utilize CRM tools to track customer interactions and support marketing campaigns effectively.
Administrative & Reporting:
- Track and report marketing budgets for industrial campaigns to ensure efficient spending and return on investment (ROI).
- Conduct market research to understand customer needs, competitor activity, and emerging trends in industrial coatings.
- Provide insights and recommendations to the Marketing Manager for future strategies.
- Performs other duties as assigned.
Required Skills/Abilities:
- Strategic Thinking: Ability to develop and implement effective marketing strategies.
- Creative Problem-Solving: Innovate campaign ideas and adapt to changing market conditions.
- Collaboration: Work effectively with internal teams and external vendors.
- Adaptability: Handle multiple projects and changing priorities in a fast-paced environment.
Education and Experience:
- Bachelor’s degree in marketing, Communications, Business, or a related field preferred.
- 2-3 years of marketing experience, preferably in the industrial or B2B sector.
- Proven ability to execute marketing campaigns from concept to completion.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Proficiency in digital marketing tools, CRM systems, and marketing analytics software.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- Detail-oriented with exceptional organizational and multitasking abilities.
If you are passionate about marketing and eager to contribute your expertise in a collaborative environment, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Schedule:
- Day shift
Ability to Commute:
- Avon, OH (Preferred)
Ability to Relocate:
- Avon, OH: Relocate before starting work (Required)
Work Location: In person
Salary : $50,000 - $60,000