Business Development and Marketing Account Executive

JOB TITLE: Business Development and Marketing Account Executive
FLSA STATUS (Exempt/Non-Exempt): Exempt
SUPERVISION RECEIVED: Reports to VP of Business Development and Marketing
SUPERVISION EXERCISED: NONE

GENERAL STATEMENT OF DUTIES
The Business Development and Marketing Account Executive is a dynamic, high-performing individual responsible for assisting the VP of Business Development & Marketing, in charge of maintaining relationships with referring practices, developing new business opportunities, and expanding the recognition of the Advanced Spine and Pain brand.

ESSENTIAL FUNCTIONS

• Develop and cultivate strong business relationships with referring medical practices in the Phoenix Metropolitan Area
• Responsible for the development of new referring opportunities through relationship building and meeting new patient growth targets on a quarterly and annual basis
• Utilize social media platforms to promote insightful content to identify new contacts and create Brand awareness
• Assist in creating collateral to be used in marketing efforts
• Maintain an accurate daily account regarding interactions and field visits in SalesForce
• Identify trade associations and other lead-generating opportunities to drive Brand awareness across our target market including patients, referral providers and partners.
• Regularly provide market development progress and market information reports to discover new needs and business opportunities
• Confirm marketing development is continuously executed according to plan and ensure that the operation target is achieved
• You will be recognized and rewarded for your performance in an environment that will challenge you and give you clear directions on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

EDUCATION & REQUIRED QUALIFICATION

• Bachelor’s degree or equivalent required
• 5 years of business development or sales/marketing experience
• Willingness to travel within the valley and within Arizona as needed
• Valid AZ driver’s license, transportation, and a good driving record

EXPERIENCE

• Prior experience in marketing, preferably in a healthcare or medical setting, is a plus but not required.

KNOWLEDGE

• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and digital marketing tools.

SKILLS

• Contribute to month-end reporting including an overview of new patients, referring providers, and insurance breakdown
• Contribute to cultivating ASAP’s social media postings, which includes producing informative videos
• Ability to identify key issues and creatively/strategically overcome internal and external obstacles
• Self-motivated with integrity and accountability

ABILITIES

• Ability to cultivate strong relationships with internal/external partners, physicians, and professionals of various disciplines
• Ability to identify key issues and creatively/strategically overcome internal and external obstacles
• Ability to work in a fast-paced, team-based environment with minimal supervision
• Ability to negotiate and overcome objections from potential referral sources

ENVIRONMENTAL WORKING CONDITIONS

• Normal office environment with controlled temperature, lighting, and ventilation.
• Frequent travel to various locations such as hospitals, clinics, and healthcare facilities. This may involve driving long distances.
• Exposure to different weather conditions, including heat, cold, rain, and snow, depending on the region and season.
• Working in healthcare environments where there may be exposure to infectious diseases, chemicals, and other hazards. Compliance with safety protocols and wearing protective gear may be required.

PHYSICAL/MENTAL DEMANDS
Office Work

• Good visual acuity, accurate color vision
• Requires sitting and standing associated with a normal office environment

FIELD WORK

• Walking, standing, and moving around healthcare facilities. Carrying marketing materials, brochures, and equipment.
• Operating a vehicle for extended periods may require good hand-eye coordination and the ability to focus for long durations.