Digital Marketing Manager

About Us

At Advanced Test Equipment Corporation, we specialize in providing cutting-edge electronic test and measurement equipment for industries ranging from engineering and manufacturing to research and development. We’re looking for a talented Digital Marketing Manager to help us elevate our digital presence, engage with our target audiences, and drive growth in this highly technical field. If you’re a strategic marketer with a passion for tech and digital innovation, this is the role for you!

Job Description

As the Digital Marketing Manager, you will be responsible for leading digital marketing efforts for our electronic test and measurement product lines. You’ll develop and execute campaigns to build brand awareness, generate leads, and educate our target audience about the value of our precision tools. Your ability to blend technical knowledge with marketing expertise will help ensure the success of our digital initiatives across multiple platforms.

Key Responsibilities

• Develop and implement digital marketing strategies for electronic test and measurement equipment, including SEO, SEM, email marketing, and social media campaigns.
• Create and optimize paid media campaigns (PPC, display ads, social ads) tailored to highly technical audiences, ensuring targeted outreach to engineers, scientists, and R&D professionals.
• Leverage analytics tools (e.g., Google Analytics, industry-specific tools) to measure campaign performance and refine strategies based on data-driven insights.
• Lead content development efforts, working with subject matter experts to produce informative, technical content (blogs, case studies, white papers, and product tutorials).
• Drive engagement across digital channels, particularly on LinkedIn, engineering forums, and niche social platforms relevant to our target audience.
• Manage the digital marketing calendar, ensuring alignment with product launches, trade shows, webinars, and other key initiatives.
• Collaborate with the Sales and Product teams to align digital marketing strategies with business objectives and product offerings.
• Stay up to date on emerging trends in digital marketing and the electronic test and measurement sector, applying new tools and tactics to optimize campaigns.

Qualifications

• Bachelor’s degree in Marketing, Engineering, or a related field.
• 5 years of experience in digital marketing, preferably in the B2B tech, engineering, or electronics industry.
• Strong knowledge of SEO, SEM, social media, email marketing, and analytics platforms, with a focus on technical products and services.
• Experience creating and optimizing paid media campaigns (PPC, social, etc.) to reach highly targeted, specialized audiences.
• Strong technical aptitude with the ability to understand and communicate complex product features and benefits in accessible, engaging ways.
• Excellent communication, project management, and cross-functional collaboration skills.
• Familiarity with marketing automation tools and email marketing platforms.
• Experience with website content management systems.
• Knowledge of the electronic test and measurement equipment market is highly preferred.

If you're ready to take your digital marketing expertise to the next level in an innovative company that values quality service, we invite you to apply today at Advanced Test Equipment Corp!

Job Type: Full-time

Pay: $100,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• San Diego, CA 92121: Relocate before starting work (Required)

Work Location: In person

Salary : $100,000 - $115,000