What are the responsibilities and job description for the Brand Activation Manager - Siesta Key Beachfront Office Location (Hiring Immediately) position at Advantage Solutions?
NUTRL Brand Activation Manager (BAM)
Employment Type : Full Time
Duration : 8 weeks
Location : Siesta Key, FL
Summary :
Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in [insert location]. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.
Responsibilities :
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
- Establish and maintain strong relationships with key accounts and the local wholesaler.
- Sell in brand programming to key accounts.
- Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
- Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
- Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
- Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
- Responsible for activation recaps, metrics, and overall event success.
- Mange local budget & budget reporting / reconciliation.
- Perform pre-calls and checklists in preparation for sampling events.
- Monitor event execution while ensuring all key brand KPIs are achieved.
- Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
- Knowledge of local nightlife / events and local alcohol beverage laws.
- Assists in the analysis of sales and market / territory data used to provide consultation and / or correction for under-performing accounts
- Responsible for managing events in person
Qualifications :
What We Offer :
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