What are the responsibilities and job description for the Business Development Representative position at Advantive?
At Advantive, we make purpose-built software for specialty manufacturing and distribution businesses that streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability, and revenue growth. Deeply embedded in our customers’ businesses, Advantive’s software solutions add value along the full manufacturing and distribution lifecycle.
Our customers, who include corrugated and packaging manufacturers, equipment and supply wholesale distributors, and automotive and other specialty manufacturers, benefit from our solutions that have been honed over decades in the marketplace. We know our customers’ businesses intimately and deliver software to address their needs.
The Business Development Representative (BDR) reports to the Manager, Business Development, and is a pivotal role within the sales team, responsible for initiating and nurturing relationships with potential clients to generate new business opportunities. This role involves strategic prospecting, qualifying leads from marketing campaigns, and engaging with prospects, call, emails, and social media to establish qualified meetings for Account Executives (prospective customers) and Account Managers (existing customers). The BDR will work closely with both the marketing and sales teams to ensure a robust pipeline of qualified opportunities which progress through the sales cycle to contribute to the achievement of sales goals.
Responsibilities
Our customers, who include corrugated and packaging manufacturers, equipment and supply wholesale distributors, and automotive and other specialty manufacturers, benefit from our solutions that have been honed over decades in the marketplace. We know our customers’ businesses intimately and deliver software to address their needs.
The Business Development Representative (BDR) reports to the Manager, Business Development, and is a pivotal role within the sales team, responsible for initiating and nurturing relationships with potential clients to generate new business opportunities. This role involves strategic prospecting, qualifying leads from marketing campaigns, and engaging with prospects, call, emails, and social media to establish qualified meetings for Account Executives (prospective customers) and Account Managers (existing customers). The BDR will work closely with both the marketing and sales teams to ensure a robust pipeline of qualified opportunities which progress through the sales cycle to contribute to the achievement of sales goals.
Responsibilities
- Generate pipeline for the sales organization
- Qualify marketing qualified leads (MQLs) against established qualification criteria before passing to Account Executives or Account Managers, as Qualified Leads
- Conduct high volume outbound sales campaigns via calls, emails, and social media to qualify prospects and establish meetings for Account Executives or Account Managers
- Meeting, and exceeding where possible, monthly, quarterly and annual quota of qualified opportunities
- Work closely and collaboratively with the field sales teams on strategy to meet sales goals
- Schedule discovery meetings for inside and field sales reps to qualify leads, learning about the sales process along the way
- Once prepared, conduct the discovery calls to qualify leads
- Provide prompt phone/email follow up to specific leads and properly document and track results in Salesforce.com
- 1 years of experience generating leads and qualifying potential customers in a B2B software selling environment (preferred)
- Track record of success in a performance and metrics driven role
- Software company experience preferred
- Need experience with Salesforce.com. Familiarity with tools like Outreach, Seismic is a plus, as well as other sales tech tools like ZoomInfo, LinkedIn Sales Navigator, and Gong.
- Must possess a fearless attitude paired with abundant optimism
- Demonstrated ability to articulate complex technical solutions to customers
- A self-starter with proven success cold calling at multiple executive levels within an organization
- Strong problem-solving skills
- Excellent written/verbal interpersonal skills
- Ability to work in a fast paced, team environment with excellent time management skills
- Bachelor’s Degree preferred or equivalent sales experience
