Executive Director Marketing & Branding

Executive Director Marketing & Branding Fletcher, NC

AdventHealth Hendersonville

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• Job Schedule: Full-time
• Pay Range: $57.996 - $86.994 per hour
• Job ID: 25007636
• Job Family: Marketing & Communications
• Shift: 1 - Day
  
  

When our patients visit the hospital, we know they need more than expert care. They need someone who can provide reassurance at every step of their visit. And that's the type of care we're honored to provide at AdventHealth Hendersonville. At AdventHealth Hendersonville, we make a difference. We help patients feel better. We bring grace to families. And we support our fellow team members. We do this by caring for the body, mind and spirit of each life we touch. Through the guiding principles of Christ, each team member brings their own experiences and unique skills to provide exceptional care right here in the hills of North Carolina. When you're ready to take the next step in your career to provide lifesaving care, learn more about the open positions at our hospital in Henderson County.

Every day, our fellow team members show up to work, unified by one shared mission: Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we’re committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.

All the benefits and perks you need for you and your family:

• Benefits from Day One
• Paid Days Off from Day One
• Student Loan Repayment Program
• Career Development
• Whole Person Wellbeing Resources
  
  

Schedule: Full Time

Location: 100 Hospital Drive, Hendersonville, NC 28792

The community you’ll be caring for: AdventHealth Hendersonville

• Convenient access, with locations across Western North Carolina
• Plentiful opportunities for outdoor adventurers, including hiking, zip lining and white-water rafting
• Historic towns and cities full of specialty shops, art galleries and unique restaurants
  
  

The Role You’ll Contribute

The Executive Director of Marketing & Brand Strategy serves as a market leader and collaborator with responsibility for developing strategic marketing and growth initiatives to build brand awareness and grow consumer brand preference, volumes, and market share.

This position is integral in ensuring the development of comprehensive marketing and communication strategies designed to maximize the Foundations’ fundraising success and public profile

This position will provide strategic oversight for all Marketing, Communications and Philanthropy initiatives that achieves philanthropic priorities, brand loyalty, business growth, competitive advantage, and market relevance.

The position works collaboratively with key stakeholders including the Market CEOs and their C-suites, strategy officer, foundation boards, foundation directors, care navigation team, corporate communications team, community partnership team, service line teams, advertising agencies, call center team, media, physician liaison team to achieve market performance. Position also interfaces and collaborates with the AH corporate and division teams on core initiatives, such as brand, digital platforms, lead generation, call center teams and web development. Position is responsible for managing a team of marketing directors and managers and reports to the CEO.

The Value You’ll Bring To The Team

• Oversees all market strategies including creation, development and implementation of division brand initiatives, service line and growth initiatives to meet strategic business goals for the division.
• Develops annual marketing and business development plans and budgets to meet established branding, volume, and market share goals. Develops plans to meet goals with return-on-investment tracking mechanisms to ensure success.
• Develops, manages, and leverages the marketing operational budget to maximize market performance.
• Oversees management and execution of all marketing support, branding, messaging, and annual foundation events for the Foundation.
• Oversees all brand messaging, design, and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, sports marketing activation, digital media platforms, collateral, and special events. Manages all advertising and media placement for division initiatives, provides strategic oversight for creative process and final creative product.
• Responsible for providing direct oversight and management of all market consumer-centric, lead generation and demand-driving activities. Actively collaborates with AH system call center and digital teams.
• Has a strong understanding and ability to conceptualize and implement market research projects related to market, brand, key service lines and support for strategy development. Works closely with market research team on market analysis and reporting to support overall marketing strategy development and creative implementation.
• Serves as market leader in knowledge of marketing competitive landscape. Maintains a strong working knowledge of competitors, advertising, consumer loyalty programs, technology, and overall market dynamics. Communicates to leadership on a regular basis and makes recommendations on strategic and tactical changes as a result of the information.
• Oversees the creative execution, production and operationalization of all marketing, philanthropy and growth strategies, manages timelines and ensures compliance on all initiatives.
• Collaborates with Market Care Navigation, Sports, and Communication teams.
  
  

Minimum Qualifications Required

The expertise and experiences you’ll need to succeed:

• Bachelor’s degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field
• 10 proven track record in strategic and integrated marketing communications that includes management of key functions including: strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, community partnerships and building and managing a creative team and development process
• 5 Management experience with proven track record of leading and managing a team for results.
  
  

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Category: Marketing & Communications

Organization: AdventHealth Hendersonville

Schedule: Full-time

Shift: 1 - Day

Req ID: 25007636

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.

Apply Now

Apply Now

Internal Employees Apply Here

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Our Promise To You

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.