What are the responsibilities and job description for the Marketing Strategist position at AdventHealth Daytona Beach?
A ll the benefits and perks you need for you and your family:
- Benefits from Day One
- Paid Days Off from Day One
- Student Loan Repayment Program* (For eligible positions)
- Career Development
- Whole Person Wellbeing Resource
Our promise to you:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: Full Time
Shift :Day
Location: AdventHealth Daytona Beach
The community you’ll be caring for: 301 MEMORIAL MEDICAL PKWY, Daytona Beach, 32117
The role you ’ll contribute :
The Marketing Strategist works with the Marketing Manager and/or Senior Manager, to help manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitvely differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth’s strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
The value you’ll bring to the team:
- Helps manage the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets with an overall regional and network focus for the Central Florida Division.
- Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
- Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
- Develops and maintains physician relationships and create physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
- Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
The expertise and e xperiences you’ll need to succeed :
Minimum qualifications :
- Bachelor's degree in Marketing, Communications or related field
- Minimum four (4) years of marketing or related experience with complex project management and/or comprehensive campaign results
- Valid State of Florida driver’s license and driving record in accordance withAdventHealth policy
Preferred qualifications:
- Previous experience in healthcare industry
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.
Category: Marketing & Communications
Organization: AdventHealth Daytona Beach
Schedule: Full-time
Shift: 1 - Day
Req ID: 25015483
We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.
