What are the responsibilities and job description for the Digital Strategy Associate position at AdVictory?
Location: Washington, D.C. (Remote options available)
About Us:
AdVictory is a leading Republican digital advertising agency based in Washington, D.C. Since 2015, we’ve been at the forefront of digital strategy, delivering impactful ad campaigns for right-of-center political campaigns, advocacy organizations, and political action committees. We specialize in ad placement, data optimization, audience targeting, and campaign analysis—helping our clients achieve big wins through innovative digital strategies.
What You’ll Do:
- Collaborate with clients and internal teams to develop and execute cross-channel digital media plans.
- Launch, manage, and optimize paid social, search, and programmatic ad campaigns across various platforms.
- Partner with the digital strategy team to set key performance indicators (KPIs) and identify optimization opportunities.
- Work with external publishers to curate tailored media plans and provide inventory recommendations.
- Oversee media budgets, analyze campaign data, and report key performance metrics to both internal teams and clients.
- Assist in creating ad copy, landing page content, and brainstorming advertising creatives as needed.
What We’re Looking For:
- 2-3 years of hands-on experience in digital paid media (social, search, and programmatic).
- A Bachelor’s degree in politics, government, marketing, communications, or a related field (preferred).
- Strong analytical skills with high proficiency in Microsoft Excel for data analysis.
- Flexibility to work extended hours, especially leading up to elections or critical campaign moments.
- A proactive attitude with a strong eagerness to learn and self-educate, making strategic recommendations to clients and internal teams.
Nice to Have:
- Experience with Demand-Side Platforms (DSP) like The Trade Desk, DV360, or others.
- Familiarity with web analytics tools such as Google Analytics.
- Previous experience working with political campaigns or advocacy organizations.
Perks of Working at AdVictory:
- Flexible, open leave policy and PTO.
- Comprehensive health benefits (medical, dental, and vision).
- Commuter benefits and travel reimbursement (Uber/Lyft paid for late work nights).