What are the responsibilities and job description for the Senior Digital Strategist position at AdVictory?

Job Title : Senior Digital Strategist

Location : Washington, D.C. (Remote options available)

About Us :

AdVictory is a leader in Republican digital advertising technology and services, based in Washington, D.C. We specialize in crafting strategic digital ad campaigns for right-of-center political campaigns, advocacy groups, and political action committees. Since 2015, we’ve been delivering innovative, data-driven results that fuel significant wins for our clients. Join our growing team and bring your expertise in digital strategy to make a tangible impact!

What You’ll Do :

Lead and Collaborate : As a Senior Digital Strategist, you’ll lead a team of digital strategists, guiding them to successfully execute campaign strategies. You’ll be responsible for reviewing team strategies, answering questions, providing feedback, and ensuring alignment on campaign goals.
Campaign Strategy : Lead the development of cross-channel digital advertising strategies in collaboration with clients and internal teams.
Campaign Execution : Launch, optimize, and manage ad campaigns across multiple platforms, including paid social, search, and programmatic channels.
Optimization & Reporting : Partner with the digital strategy team to identify KPIs, implement optimization strategies, and track campaign performance.
Media Planning : Work closely with online publishers to curate custom media plans and recommend inventory based on client needs.
Budget Management & Analysis : Analyze campaign performance data, manage media budgets, and report key metrics to internal teams and clients.
Creative Support : Occasionally assist with creating compelling ad copy, landing page content, and other advertising creatives.

What We’re Looking For :

4 years of experience in digital paid media, including social, search, and programmatic advertising.

A Bachelor’s degree in politics, government, marketing, communications, or a related field (preferred).

Proven track record of designing and executing successful digital campaign strategies.

Experience working in political campaigns or government affairs (required).

Strong leadership skills, with experience in team management and mentoring junior team members.

Experience with Demand-Side Platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required).

Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter) (required).

Experience with WinRed and Anedote platforms (required).

Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports.

Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines.

An eagerness to learn and grow, with the ability to make constructive recommendations to both clients and team members.

Nice to Have :

Familiarity with web analytics tools, such as Google Analytics.

Perks of Working at AdVictory :

Flexible, open leave policy and PTO.

Comprehensive health benefits (medical, dental, and vision).

Commuter benefits and travel reimbursements (Uber / Lyft paid for late work nights).

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