Integrated Director of Marketing - Nashville

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300 venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

A Brief Overview

The Integrated Director Marketing is responsible for overseeing the Nashville and Kansas City marketing teams and leading them to develop detailed marketing strategies and advertising plans to identify targeted demographic for individual shows. This position is responsible for creating both Business to Business (B2B) and Business to Consumer (B2C) marketing strategies across all channels in order to tell the brand story, promote the technology and services, generate leads, earn new business, and nurture B2B client relationships. The incumbent will lead and guide teams to execute successful marketing strategies and sales processes and be responsible for budgets.

What you will do

• Develop strategies for new and existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
• Oversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines
• Create and execute marketing strategies, to include brand story, content and communication, strategies for both new and existing clients, sales and marketing collateral, and increase brand recognition.
• Develop Sales process and execute sales strategy to include: long and short term goals, business development, strategies to close business, integrating CRM into process and creating sales and marketing funnel.
• Oversee customer relations management and engagement process. Develop relationships with key customers to increase engagement throughout the process, communicate trends and developments with leadership.
• Participate in overall budget planning process: creation and adherence across all departments. Responsible for Marketing budget expenses throughout the year.
• Manage Nashville and Kansas City marketing teams including staff and infrastructure internally.
• Create the culture needed for high performing marketing and sales teams including incentive plans for team and interdepartmental collaboration.

Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) in Business, Marketing, or related area
• 6-8 years of related work experience in sales or marketing
• 4-6 years in a management
• Must have knowledge of and experience with local Nashville marketing campaign to target fans at the right time in the right area role
• Experience in creating and executing both B2B and B2C marketing strategies
• Experience in creating and executing successful strategies in digital, experiential, and traditional marketing channels
• Experience in the music, events, or festival industry in required
• Experience in ticketing or software sales and marketing is preferred
• Strong proficiency of Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); and ability to learn required business systems
• Proven success in high value, consultative sales with Executive and C-Suite decision makers
• Team player with the overall success of the company and employees in mind

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.