What are the responsibilities and job description for the Paid Social, Digital Media Coordinator position at AEG Presents?
Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300 venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Job Summary
This role will support the Digital Paid Media team focusing on social ad platforms with campaign execution, ad management, and performance optimization to maximize ticket sales for the thousands of best-in-class events AEG produces annually. Platforms include but not limited to Meta (Facebook, Instagram), TikTok, Snap, Twitter/X. The Digital Media Coordinator will be expected to collaborate with members of the media team, marketers, and external media partners to fulfill campaign needs that involve quality assurance for strategy, creative, audience targeting, and measurement.
Essential Functions
- Coordinate campaign creation, monitor performance, and optimize ads to ensure efficiency and ROI.
- Create and review audience segments in ad platforms for targeting purposes.
- Provide quality assurance of ad creative and assist with uploading assets prior to campaign launch.
- Assist with campaign reporting for distribution and communicate recommendations based on performance to involved parties.
- Maintain current knowledge on new ad products and tech advancements. Research digital trends to inform A/B testing opportunities, best practices, and strategy.
- Assist with department needs such as gathering ad proofs, ad approvals, and budget/billing reconciliation.
Required Qualifications
- High School Diploma (BA/BS Preferred)
- 0-2 years
- Strong analytical and interpersonal skills preferred
- Advanced knowledge in Excel preferred
- Understand fundamental digital advertising concepts
- Knowledge of social ad platforms: Meta (Facebook, Instagram), TikTok, Snap, Twitter/X
- Data-focused to inform decisions based on performance metrics
- Exceptional attention to detail for large amounts of data
- Ability to manage high volume daily tasks to fulfill marketing needs in a fast-paced environment
- Strong project management and organizational skills to meet campaign deadlines
- Good technical understanding and can pick up new tools quickly
- Knowledge and interest in music
Pay scale: $20.15-$29.38
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
Salary : $20 - $29
