What are the responsibilities and job description for the Senior Product Marketing Manager position at Aerin Medical Inc?

Description

We are changing the standard of care for millions of untreated sufferers of ENT conditions. We improve patient access to life-changing relief through safe, practical, and effective innovation that changes how and where patients are served. Aerin differentiates itself with our commitment to providing straightforward and clinically proven products so that ENTs and their patients can make treatment decisions together without limits.

At Aerin Medical our values show up as : Aerin Mindset, Integrity, Respect, Innovation and Excellence.

As a Senior Product Manager at Aerin Medical, you will be an essential part of our mission-driven team, dedicated to transforming the lives of those with untreated ENT conditions. Your role will involve contributing directly to our commitment to innovation and improved patient care.

SUMMARY : The Senior Product Marketing Manager will drive education, awareness, and adoption of Aerin Medical’s products in the otolaryngology (Ear, Nose & Throat) space. This downstream marketing role will execute and measure product and HCP marketing strategies and tactics to achieve Aerin Medical’s commercial goals. As a key member of the Marketing team, the Senior Product Marketing Manager will serve as a product evangelist for Aerin Medical’s products, including leading product launches. The position will report to the Vice President of Marketing.

ESSENTIAL FUNCTIONS :

Support the creation and execution of Aerin Medical’s HCP Marketing strategy, with the objective of accelerating adoption of the company’s non-invasive solutions for chronic nasal airway obstruction and chronic rhinitis.
Lead cross functional teams to plan and execute product launches.
Develop a deep understanding of the voice of customer, HCP journey and product experience and apply insights in the development and delivery of commercial programs.
Work closely with the Marketing Communications team to maintain up-to-date HCP facing website and digital campaign content.
Serve as a primary contact for the sales team by driving understanding and use of product marketing messaging and programs, including by gathering / responding to questions and feedback about technical product information, competitive intelligence, clinical data and product marketing resources.
Collaborate closely with the sales team in creating / measuring progress toward commercial goals.
Foster working relationships with HCPs to gather insights, provide education and drive adoption.
Support the medical education team, including leading sales trainings on product positioning, product launch plans, and best practices in employing sales tools.
Manage consultants and vendors as needed to coordinate and achieve planned deliverables on schedule.
Regularly survey and collaborate with Marketing team, sales team, advisors, patients, and physician customers to refine existing programs and uncover new commercial opportunities.
Other duties as needed.

KEY COMPETENCES :

Strong interpersonal skills, superb oral and written communication skills; confidence in presenting to a large group of clinicians or an executive team.

Experience in strategic planning and cross-functional collaboration with senior management, sales management, and key operational groups.

Strong work ethic and the ability to work independently with a high sense of organizational accountability.

Strong organizational, analytical and business skills, including capacity to manage budgets, expenses and complex Marketing plans.

Highest level of personal and professional integrity.

Experience in operating room and other patient care environments.

EXPERIENCE :

4 years of related commercial experience in the healthcare or medical technology industry is required.

At least 2 years experience directly on product management initiatives is required.

TECHNICAL SKILLS :

PowerPoint / Excel / Word.

Strong written and verbal communication skills.

Project management (e.g. launch plan creation and execution).

Data analysis.

PHYSICAL DEMANDS :

While performing the duties of this job, this individual is frequently required to use hands and fingers to type and operate all office equipment and must have the visual, auditory, and verbal communication capabilities to communicate in-person effectively and efficiently and on the telephone.

EDUCATION :

Bachelor’s degree or a MBA or related post-graduate degree is preferred.

TRAVEL :

Ability to travel up to 25% (as conditions allow), including attendance at conferences, national sales meeting, sales rep field visits and customer meetings.

BENEFITS AND PERKS :

Our culture is rooted in our core values every day, in everything we do. Our benefits focus on the 5 dimensions of wellbeing : physical, financial, emotional, career and community. Physical benefits include Medical – PPO & HSA with co-contribution, Dental, Vision, Accident Insurance, Critical Illness, Hospital Indemnity, and onsite Tonal & Peloton. Financial benefits include HSA / FSA, 401k with company match, Lifestyle Spending Account, Long Term Disability, Life Insurance, a monthly stipend to cover phone and tech costs, employee discounts, and weekly office lunches. Emotional benefits include Employee Assistance Program, 5 free counseling sessions per issue per year, 80 hours sick leave, 13 holidays, and flexible vacation (exempt employees). Career and Learning & Development opportunities with Aerin led leadership trainings. Community initiatives which include Aerin “give back” week, family days as well as Aerin holiday giving.

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