What are the responsibilities and job description for the Email Marketing Coordinator - Urology & Diabetes position at Aeroflow Health?
Email Marketing Coordinator - Urology & Diabetes
Remote Opportunity - EST Time Zone Preferred
*Please note you must provide a portfolio or link to previous work/projects in order for your application to be considered*
The Opportunity
At Aeroflow Urology, our marketing team drives innovation through a comprehensive strategy focused on lead generation, brand awareness, and customer engagement across various channels, including email marketing, social media, influencer marketing, SEO, PR, and more.
As the Email Marketing Coordinator, you will play a pivotal role in building and optimizing email and SMS campaigns that foster brand loyalty, improve patient engagement, and drive conversions. This position requires creativity, technical expertise, and a solid understanding of lifecycle marketing strategies.
About Us
- Our Mission: Aeroflow Urology is dedicated to breaking down barriers to accessible, convenient, and reliable continence care through education and advocacy.
- Our Customers: We serve individuals living with or caring for those with incontinence, as well as healthcare providers such as physicians and nurses.
- Our Culture: We are a collaborative, innovative, and creative team where every voice matters. If you’re eager to join a supportive environment where bold ideas drive meaningful change, you’re in the right place.
Your Primary Responsibilities
- Email Marketing
- Assist in the creation, scheduling, and deployment of email and SMS campaigns.
- Partner with the Customer Lifecycle Manager to develop strategies for transactional and marketing email and SMS campaigns aimed at enhancing brand awareness, onboarding new patients, and building trust with existing customers.
- Build and continuously refine automated email and SMS sequences to improve user experiences and optimize conversion funnels.
- Be responsible for updating the editorial calendar with email and SMS marketing activities.
- Partner with the Customer Lifecycle Manager to develop strategies / project briefs for A/B testing to analyze performance, optimize templates, and enhance patient engagement and conversion rates.
- Become familiar with the Aeroflow Urology and Diabetes customer lifecycles. Develop a strong understanding of our audiences, our online experiences, our email flows, and additional touch points. Use this understanding to provide recommendations for new templates, A/B testing, and optimizations.
- Ensure mobile-friendly email and SMS templates for seamless user experiences.
- Collaborate with the Editorial Team / Brand Team on any assets needed for emails (copy, imagery, brand materials, etc.)
- Assist in optimizing send times, frequency, and content personalization for improved engagement.
- Data Reporting & Analysis
- Track, analyze, and report on email and SMS performance metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
- Provide actionable insights based on performance data to inform future campaigns and improve ROI.
- Maintain weekly, monthly, and quarterly reports to track trends and campaign effectiveness.
- Additional Responsibilities
- Develop a deep understanding of Aeroflow Urology’s customer lifecycle and online touchpoints to identify opportunities for improvement and innovation.
- Stay updated on industry trends, tools, and best practices to ensure Aeroflow Urology remains a leader in email and SMS marketing.
- Ensure all emails comply with email marketing best practices and CAN-SPAM laws, as well as ensure compliance within SMS marketing regulations. Additionally, ensure all email, SMS, and MMS touchpoints follow ADA compliance and Brand Guidelines.
- Conduct quarterly competitor research to identify trends and best practices in SMS and email marketing.
- Provide support to the Patient Experience Team as needed.
- Regular and reliable attendance as assigned by your schedule
- Other job duties as assigned
Skills for Success
- Strong writing and editing skills for crafting compelling email copy.
- A creative eye for email and SMS design, ensuring all content adheres to brand standards and resonates with target audiences.
- Ability to work collaboratively in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
- Highly organized and detail-oriented, with the ability to manage multiple time sensitive projects simultaneously.
- Excellent communication and collaboration skills for working with cross-functional teams.
- A proactive problem solver with a passion for continuous learning and improvement.
- Maintain HIPAA/patient confidentiality.
Required Qualifications
- Associates or bachelors degree in marketing or related field.
- 2 years of experience in email / SMS marketing or a similar role.
- Proficiency with email marketing platforms (ex: Klaviyo, Mailchimp, Braze) and SMS tools.
- Familiarity with analytics tools like Google Analytics and email performance dashboards.
- Ability to translate insights into actionable plans.
- Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance.
- Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions.
Salary: $50,000
What Aeroflow Offers
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
- Family Forward Certified
- Great Place to Work Certified
- Inc. 5000 Best Place to Work award winner
- HME Excellence Award
- Sky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
If this opportunity appeals to you, and you are able to demonstrate that you meet the minimum required criteria for the position, please contact us as soon as possible.
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Salary : $50,000
