What are the responsibilities and job description for the Marketing Manager Job at Aetna Building Solutions in Maywood position at Aetna Building Solutions?
Qualifications
Excellent communication and problem-solving skills
Ability to work collaboratively with cross-functional teams
Strong project management skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Proficient with Microsoft Office including Excel and PowerPoint
Proven ability to create and deliver compelling, visually powerful presentations
Ability to listen generously, create a great impression and be relentless about improvement
Knowledge in the areas of interior design, building materials and construction helpful
Proven experience (2 years) in a marketing management role, ideally in a B2B manufacturing or distribution environment
Knowledge and experience in construction, architecture or interior design industry, and knowledge of materials used in commercial and residential construction strongly considered
Responsibilities
The Marketing Manager will play a pivotal role at Aetna Building Solutions in helping to create and drive marketing strategies that promote our products and services, build our powerful brands, and contribute to the company’s objectives for growing market share and profitability
The marketing manager will manage all marketing activities, oversee the implementation of various campaigns to help drive sales performance and work in close collaboration with cross-functional teams to achieve all marketing objectives
Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin, and profitability
Develop and execute marketing strategies including digital platforms and traditional advertising, PR, sales promotions, tradeshows, events and more
Help develop the themes, messaging and media mix for campaigns that reach, influence, and convert buying influences throughout our Midwest markets
Ensure consistent brand messaging and positioning across all marketing channels and monitor brand health to enhance brand reputation and elevate awareness
Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, social media, and online advertising campaigns
Manage all social media platforms and construct plans for content creation and systematic outbound messaging to drive company and brand awareness
Collaborate with content creators to develop compelling, relevant, and engaging marketing collateral, including blog posts, videos, infographics and more
Conduct market research to identify trends, customer preferences, and competitive insights
Use data-driven insights to refine marketing strategies
Coordinate and oversee the planning and execution of trade shows, conferences, and other marketing events
Collaborate with external agencies and vendors to execute marketing campaigns and projects when necessary
Work with a team of sales, specifications, and product managers enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
Work closely with product management team to define marketing materials, programs, and quarterly / annual marketing plans
Developing and delivering marketing and communications strategies for the organization
Meet the internal marketing needs of corporate communications, recruitment, inside sales, and other departments as needed
Undertake continuous analysis of competitive environment and consumer trends
Build stronger relationships with customers through participating in local trade associations, professional organizations and industry shows / events as directed
Keep a pulse on the job market with advanced job matching technology.
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