What are the responsibilities and job description for the Digital Marketing Manager-Paid Search & Paid Social position at Aetrex, Inc.?
Aetrex Worldwide, one of the Top 100 privately held companies in New Jersey. Aetrex is a Tech company that is changing the way that the world fits shoes. They develop 3D scanning software for feet that feeds the data to develop our footwear and orthotic products. We are seeking a talented and detail-oriented Ecommerce Paid Media Manager to join our growing team. This role will play a key role in shaping the future of how consumers buy shoes online.
This position reports to the Director of Performance Marketing and will focus on managing daily marketing budgets, optimizing PPC campaigns, and ensuring the success of our digital advertising efforts. The ideal candidate is analytical, proactive, and has experience managing digital campaigns for a retail B2C brand.
RESPONSIBILITIES
·Budget Management: Oversee daily marketing budgets, update budget tracking sheets, and ensure accurate allocation of funds across campaigns.
·PPC Campaign Management: Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Google Shopping, Meta, Tiktok, Amazon and other digital advertising channels.
·Performance Analysis: Analyze campaign performance, identify trends, and provide actionable insights to improve ROI and achieve business goals.
·A/B Testing: Conduct A/B testing for ad creatives, landing pages, and promotions to optimize campaign performance.
·Reporting: Generate regular reports on campaign performance, budget utilization, and key metrics for stakeholders.
·Cross-Functional Collaboration: Work closely with the ecommerce and marketing teams to align campaigns with broader business objectives.
REQUIREMENTS
·3-4 years of experience managing digital marketing campaigns, preferably for a retail B2C brand.
·Proficiency in managing PPC campaigns on platforms like Google Ads and Google Shopping.
·Strong analytical skills with the ability to interpret data and make data-driven decisions.
·Experience with budget management and tracking tools.
·General understanding of ecommerce operations and customer acquisition strategies.
·Excellent organizational skills and attention to detail.
·Strong communication skills, both written and verbal.
·Proficiency in Microsoft Excel
COMPENSATION & BENEFITS
· Competitive salary
· Comprehensive benefits package including generous 20 PTO (Paid Time Off) Days, Early Friday Hours year round, Health Insurance, Dental/Vision plans, 401(k) with a company match, Long-term and Short-term Disability, FSA, Health Reimbursement Arrangement (HRA), on site gym and more.
· Dog friendly work environment
·Opportunity to grow and advance within a fast-growing company
