Ecommerce Marketing Manager

Aetrex, Inc. is one of the top 100 privately held companies in New Jersey. Aetrex is a Teach company that is changing the way that the world fits shoes. They develop 3D scanning software for feet that feeds the data to develop our footwear and orthotic products. We are seeking a talented and detail-oriented Ecommerce Paid Media Specialist to join our growing Digital Marketing & Ecommerce team. This role will play a key role in shaping the future of how consumers buy shoes online. This position reports to the Director of Performance Marketing and will forcus on managing daily marketing budgets, optimizing PPC campaigns, and ensuring the success of our digital advertising efforts. The ideal candidate is analytical, proactive, and has experience managing digital campaigns for a retail B2C brand.

Responsibilities:

• Budget Management: Oversee daily marketing budgets, update budget tracking sheets, and ensure accurate allocation of funds across campaigns.
• PPC Campaign Management: Plan, execute and optimize PPC campaigns across platforms such as Google Ads, Google Shopping, Meta, Tiktok, and other digital advertising channels.
• Performance Analysis: Analyze campaign performance, identify trends, and provide actionable insights to improve ROI and achieve business goals.
• A/B Testing: Conduct A/B Testing for ad creatives, landing pages, and promotions to optimize campaign performance.
• Reporting: Generate regular reports on campaign performance, budget utilization, and key metrics for stakeholders.
• Cross-Functional Collaboration: Work closely with the commerce and marketing teams to align campaigns with broader business objectives.

Requirements:

• 3-4 years of experience managing digital marketing campaigns, preferably for a retail B2C brand.
• Proficiency in managing PPC campaigns on platforms like Google Ads and Google Shopping.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with budget Management and tracking tools.
• General understanding of Ecommerce operations and customer acquisition strategies.
• Excellent organizational skills and attention to detail.
• Strong communication skills, both written and verbal.
• Proficiency in Microsoft Excel.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Commute:

• Teaneck, NJ 07666 (Required)

Ability to Relocate:

• Teaneck, NJ 07666: Relocate before starting work (Required)

Work Location: In person