Director of Social Media DRF

Job Details

Description

Director of Social Media

Position Summary

Director of Social Media will lead the development and execution of DRF’s social media strategy to expand our audience, enhance engagement, drive traffic to DRF.com, and convert users into customers. A critical focus of this role will be monetizing DRF’s social media presence and syndicating content to drive revenue growth. This cross-functional role will collaborate closely with Marketing, Editorial, and Product teams to elevate DRF’s social presence across all platforms.

Key Responsibilities

• Act as DRF’s social media champion, showcasing the brand through compelling marketing content, products, and stories.
• Serve as the company’s digital voice by creating engaging, shareable content tailored to DRF’s audience.
• Design scalable social media programs and campaigns across multiple platforms to maximize impact.
• Develop and implement strategies to monetize DRF’s social media content, including identifying sponsorship, advertising, and partnership opportunities.
• Manage the syndication of DRF’s social content to relevant platforms and partners, ensuring broader reach and revenue potential.
• Oversee all organic social media efforts, including editorial and marketing content, ensuring alignment with brand objectives.
• Build and maintain a comprehensive social marketing calendar to support campaigns and initiatives.
• Cultivate relationships with industry professionals and influencers via social media to strengthen DRF’s network and visibility.
• Track, analyze, and report on KPIs to evaluate the effectiveness of social media campaigns and inform strategy adjustments.
• Evaluate and recommend technology, tools, and strategies that can streamline costs and efforts to create monetization of the created assets.
• Stay informed about social media trends, technologies, and best practices to maintain a competitive edge.
• Perform additional duties as assigned to support organizational goals.
  
  

Qualifications

• Proven experience managing social media for a brand, with a strong focus on monetization and syndication strategies.
• Deep understanding of content creation, audience engagement, and platform-specific best practices.
• Demonstrated ability to identify and execute revenue-generating opportunities through social media channels.
• Analytical skills to track performance metrics and refine strategies based on data insights.
• Excellent communication skills with a creative and innovative mindset.
• Experience in the sports, media, or entertainment industry; knowledge of horse racing is a plus.
  
  

Job Requirements

• A Bachelor's degree in marketing, editorial, or a related field is required.
• 5 years of relevant work experience in digital editorial, social marketing, preferably within horse racing, sports betting, sports, publishing, gambling, gaming or consumer e-commerce businesses
• Excellent written communication skills
• Excellent working knowledge of social media
• Understanding of horse racing, sports betting and/or gambling is a must
• Ability to work in a fast-paced, entrepreneurial work environment
• Ability to effectively present information in one-on-one and group environments
• Creative, enterprising, self-starter
• Weekend work is required