National Director of K-12 Sales

Affinity Group is seeking a National Director of K-12 Sales to lead and drive K-12 segment sales initiatives across the organization. This role offers an exciting opportunity to shape strategies, coach teams, and create measurable growth for Affinity Group’s K-12 segment.

As a “hands-on” leader, you will be instrumental in ensuring seamless execution of sales initiatives while building and maintaining strong client and operator relationships.

Location: Candidates can be based anywhere in the United States.

Who We Are:

Great Place to Work Certified | Your Bridge to Success | Why Our People Love Affinity Group

Affinity Group is more than a sales and marketing agency; we're a team of nearly 900 passionate experts transforming the way top food brands connect with their markets across North America. Our mission is to be the bridge between exceptional brands and their customers through unmatched local expertise and strategic insight.

Key Responsibilities:

• Strategic Leadership: Partner with regional K-12 Directors to develop, implement, and execute client goals and initiatives through trimester planning
• Client & Partner Communication: Serve as the primary liaison with national and super-regional clients’ K-12 departments
• Bid & Commodity Strategy: Ensure a seamless bid process and cohesive commodity strategies across the organization
• Marketing & Promotions: Oversee innovative marketing strategies and promotional campaigns to drive engagement and growth
• Trade Show Strategy: Develop and execute trade show strategies, ensuring strong brand representation and successful execution
• Operator Relationships: Build and maintain relationships with key operator decision-makers
• Event Participation: Represent Affinity Group at national conferences, larger state shows (e.g., NY, FL, TX, CA), and internal/external client events
• Talent Development: Support the recruitment and professional growth of K-12 sales teams to build a high-performing team
  
  

Who You Are:

We are looking for a proven leader who thrives in a dynamic, results-oriented environment. You bring a blend of experience, vision, and execution to the table.

Requirements:

• Experience:
• 7–10 years in strategic leadership roles, preferably in foodservice or with a national food manufacturer
• At least 5 years of K-12 foodservice sales experience
• Minimum 2 years in a leadership role, overseeing large teams
• Education: Bachelor’s degree in Business, Marketing, Economics, Finance, or a related field is preferred
• Certification: SNS certification is preferred
• Industry Knowledge: Experience with K-12 foodservice and/or cafeteria operations management is a plus
• Relationship Builder: Established connections with key accounts are preferred
• Skills:
• Strong communication, presentation, and negotiation skills
• Proficient in CRM systems
• Proficient in Microsoft Office Suite, Teams, and Zoom;
• Strategic problem-solver with experience in change management, influencing, and coaching
• Self-motivated, organized, and results-driven

What You Can Expect:

• Travel: Up to 50% air travel and overnight stays
• Culture of Collaboration: Be part of a supportive, team-oriented environment where your contributions directly shape collective success
• Commitment to Growth: Access professional development opportunities and career advancement resources
• Health & Wellness Benefits: Comprehensive medical, vision, and dental coverage, plus life and disability insurance
• Financial Security: 401(k) plan with employer matching to secure your future
• Work-Life Balance: Enjoy paid time off, company holidays, and flexible work options
• Engagement & Networking: Participate in team-building events, trade shows, and networking opportunities to connect and grow
• Innovation-Friendly: Contribute fresh ideas to help us continuously improve and grow as a company
  
  

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

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