What are the responsibilities and job description for the CRM Support Specialist position at Affinity Group?
CRM Support Specialist
Affinity Group is seeking a top-notch CRM Support Analyst to maximize our advertising and sales strategy. The CRM Support Specialist plays a crucial role in the day-to-day operations of the CRM platform, ensuring it functions effectively for various teams within the company, including Sales Enablement, leadership, and sales associates. This position must be based out of our Buffalo, NY office.
Who We Are:
Great Place to Work Certified | Your Bridge to Success | Why Our People Love Affinity Group
Affinity Group is one of the fastest-growing food sales and marketing agencies, with a national presence throughout North America. We represent some of the most recognizable and well-regarded food brands in the industry, and bring decades of expertise and a consultative system that is tailored for a localized approach. Supported by the corporate sales support team, you’ll be part of a team that drives brand awareness and increases market demand for our clients.
Perks & Benefits:
- Health, vision, and dental insurance
- Life insurance and disability benefits
- 401(k) retirement plan
- Work-from-home flexibility
- Paid time off and company holidays
- Employee discounts (National Purchasing Partners)
- Competitive pay bonus potential
- CRM Support & Optimization:
- Provide user support, training, and troubleshooting through a ticketing system
- Configure and maintain CRM settings for system efficiency
- Develop standard operating procedures and best practices
- Manage data integrity, reporting, and internal document libraries
- Business Performance Analysis:
- Analyze and monitor sales performance for clients, customers, brands, and products
- Provide sales/CRM volume data for customer presentations and business reviews
- Assist in developing sales team tools, KPIs, and scorecards
- Collaboration & Communication:
- Ensure seamless cross-functional communication and support sales teams
- Present data-driven insights to optimize sales strategies
- Bachelor’s degree in Business, Analytics, or a related field
- Strong analytical skills and proficiency in data analysis
- Advanced expertise in Excel (VLOOKUP, Pivot Tables), Power BI, and PowerPoint
- Ability to interpret data, identify opportunities, and provide strategic sales insights
- Strong problem-solving skills with a proactive, solution-oriented mindset
- Excellent organization and time management, with the ability to multitask and meet deadlines
- Previous CRM experience preferred (can be taught)
- Professional presence, strong communication skills, and the ability to lead training sessions
- Integrity, reliability, and a continuous learning mindset
- Must pass a comprehensive background check
- Reliable transportation required
- Monday–Friday, 8 AM–5 PM schedule
- Limited travel (rare occasions for training or continuing education)
The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.
