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Senior Hospice Representative

Affinity Hospice Holdings, LLC
Bristol, VA Full Time
POSTED ON 4/24/2025
AVAILABLE BEFORE 6/23/2025

Job Description:

JOB DESCRIPTION SUMMARY

The Senior Hospice Sales Representative is responsible for successfully selling Affinity Hospice services in a defined geographic territory, developing and implementing a comprehensive external and internal sales and marketing plan, and assisting in leadership and training when the Regional Director of Business Development is unavailable.

POSITION QUALIFICATIONS

• EDUCATION:

o Bachelor’s degree in a related field from an accredited college or university or the international equivalent.

• EXPERIENCE:

o Two (2) years of experience in a healthcare sales or marketing role, preferably within home health, hospice, or a related industry.

o Six (6) months as a Hospice Sales Representative at Affinity Hospice.

• CERTIFICATION/LICENSURE(S):

o Valid driver’s license with a reliable, insured vehicle that meets organizational requirements.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

• Educate physician offices/groups, hospitals, and long-term care facilities (nursing homes, assisted living facilities, etc.) on the benefits of home health and/or hospice services.

• Identify and qualify opportunities, make presentations to key decision-makers, and overcome objections.

• Required to complete a minimum number of sales calls per day as outlined by the Director.

• Maintain accurate and complete records of referral sources, monthly activity, weekly activity, and daily activity in a company-chosen CRM.

• Document marketing expenditures and submit expense reports in a timely manner.

• Perform market research and analysis.

• Work with the interdisciplinary team to facilitate community education for healthcare professionals and the community at large.

• Furnish marketing advice, counsel, and general staff support to all departments within the company.

• Monitor external and internal environments for new market segment developments.

• Develop marketing campaigns for new and existing services, including formulating budgets for each campaign.

• Assist with public relations outreach through speaking engagements, in-services, and community organization involvement.

• Assist the Regional Director of Business Development with ride-along of peers and meetings such as Lunch N Learn, Protocol, and Journey meetings when the Director is unavailable.

• Lead team calls in the absence of the Regional Director of Business Development.

• Assist with training new hires through one-on-one sit-downs and ride-along.

• Perform other sales duties as assigned by management to support department goals and initiatives.

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrate knowledge of and support Affinity Hospice’s vision, value statements, standards, policies, and procedures.

• Ability to create and implement a successful marketing strategy for the assigned territory.

• Excellent interpersonal, communication, and time management skills.

• High organizational and work ethic standards, with strong analytical and problemsolving skills.

• Ability to work independently and as part of a team.

• Must be computer literate.

• Flexibility to travel within the assigned territory and work a varied schedule.

• Meet mandatory continuing education requirements.

• Demonstrate commitment, professional growth, and competency

Affinity Hospice is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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