What are the responsibilities and job description for the Paid Search position at Affordable Care LLC?
Job Summary
We are seeking a skilled Paid Search Digital Marketing Manager to oversee the day-to-day management of our paid search efforts for a select group of clinics. The ideal candidate will be responsible for driving campaign execution and optimization across all Search Pay-Per-Click (PPC) performance campaigns in collaboration with internal and external partners.
Main Responsibilities
- Maintain media campaign development and activation on search channels, ensuring seamless integration with our marketing strategy.
- Conduct thorough research to build new campaigns, analyzing market trends and consumer behavior to inform our approach.
- Collaborate with the team to gather necessary data for plan development, using tools like Google AdWords and Bing platforms to gather insights.
- Oversee campaign budgets, pacing, and bid adjustments, closely monitoring performance and competitive landscape to optimize results.
- Develop optimization recommendations and testing plans to improve campaign effectiveness, utilizing advanced analytics and reporting tools to inform decisions.
- Stay up-to-date on industry trends and new tools, continuously expanding knowledge of bid management platforms, GA4, Google Trends, and other relevant technologies.
Qualifications
- Bachelor's degree or equivalent preferred.
- 1-3 years of experience in digital marketing, including paid search, organic search, display, and retargeting.
- Recent Google AdWords Certification is an asset.
About Us
We are a dynamic organization dedicated to delivering exceptional results through innovative digital marketing strategies.
