Customer Analytics & Marketing Measurement Director (Primarily Office)

This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness and enhance customer experience across the lifecycle. Lead data-driven decision-making to improve marketing ROI, and drive customer acquisition, engagement, growth and retention across the enterprise.

Position Compensation Range:

$147,000.00 - $250,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• You will lead marketing mix modeling across brands and distribution channels, including management of external partners.
• You will direct recurring measurement framework and analysis across and within important marketing channels – including upper funnel and lower funnel, online and off-line.
• You will work with Media and Agency teams to assess campaigns and tactics and provide relevant recommendations to optimize performance.
• You will partner with cross-functional teams including Finance, Field Marketing, Agency/Sales, and Product to understand marketing's impact on the broader business and interpret marketing investment into ROI.
• Lead test and learn process and roadmap to provide continuous insights.
• You will Implement customer segmentation strategies, applying behavioral, demographic, and psychographic data to inform targeted marketing and retention efforts.
• Direct customer lifetime value (CLV) modeling and analysis to identify high-value customer segments and optimize acquisition/retention strategies.
• Integrate customer behavioral insights with marketing measurement to create a holistic view of customer engagement and campaign effectiveness.
• Direct the development of customer dashboards and KPIs to monitor customer health metrics across the enterprise.
• Lead with influence and expertise. Actively contributes to functional leadership team. Communicates and supports organization mission, vision, values, policies, and practices.

Specialized Knowledge & Skills Requirements

• Bachelor's degree in Analytics, Statistics, Marketing, or related field; Master's degree preferred.
• 8 years of experience in marketing analytics, with at least 3 years in a leadership role.
• Subject-matter-expertise on core marketing measurement strategies and techniques, including MMM, attribution, and web analytics.
• Proficiency with analytical techniques, including application of data science/machine learning/predictive modeling to understand and guide marketing activity.
• Demonstrated experience leading marketing analytics team on either client or agency side.
• Expertise in customer lifecycle and journey analytics, including segmentation, CLV modeling, and retention analysis.
• Experience with CRM systems and customer data platforms such as GCP, and/or Salesforce.
• Experience with marketing strategy, including: brand strategy, media tactics (digital, paid, social, direct, broad), mobile and emerging marketing and media/marketing technology.
• This Director must effectively communicate complex data to diverse audiences and have a ability to translate analytical findings into relevant business recommendations.

In this primarily office-based role, you will spend at least 80% of your time (4 days per week) working from our National Headquarters in Madison, WI 53783.

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We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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Salary : $147,000 - $250,000