What are the responsibilities and job description for the Community Manager Job at AFTCO MFG CO, INC in Santa Ana position at AFTCO MFG CO, INC?
Job Description
Job Description
General Description :
The Community Manager is a dynamic and multifaceted role crucial to building brand awareness and nurturing the AFTCO community. This individual will be the primary point of contact for our pro staff, media partners, and online audience, fostering positive relationships and promoting the AFTCO brand across various channels. This role requires a passion for community building, strong communication skills, and a proactive approach to managing multiple projects simultaneously. The Community Manager will collaborate closely with the marketing team and other departments to execute community engagement strategies and contribute to the overall success of AFTCO.
Responsibilities : Pro Staff Management
- Manage all aspects of the AFTCO Pro Team, including communication, activation, and organization.
- Oversee quarterly pro product seeding, ensuring timely delivery communication and effective promotion.
- Coordinate product testing with pro staff, assisting the product team with gathering feedback.
- Develop and maintain strong relationships with pro staff members, acting as their primary point of contact.
- Track and report on pro staff activities and performance.
Media Relations
Social Media Management
Events
Marketing Support
Qualifications :
Company Description
AFTCO is a constantly growing apparel company in the fishing and outdoor industry with a legacy of USA-made hardgoods. From the freezing temperatures in Michigan’s upper peninsula, to the blazing humidity of summer in Costa Rica, our products are built to handle the extreme. We believe in producing products that are built to last, balanced against the preferences of a primarily Southeast and Midwest customer. AFTCO stresses fabric selection for optimal performance, lasting construction, and subtle design cues over fashion preferences.
We have been in business 61 years. We are a third generation, family-owned and operated business that believes deeply in the long-term. We do not focus on big box retail, but instead on organic long-lasting growth through key independent retailers and our direct-to-consumer efforts. In a world where private equity gobbles up brands to mass produce cheaply built goods, we are the exception to the rule. We are looking for an individual who shares our long-term thought process.
Company Description
AFTCO is a constantly growing apparel company in the fishing and outdoor industry with a legacy of USA-made hardgoods. From the freezing temperatures in Michigan’s upper peninsula, to the blazing humidity of summer in Costa Rica, our products are built to handle the extreme. We believe in producing products that are built to last, balanced against the preferences of a primarily Southeast and Midwest customer. AFTCO stresses fabric selection for optimal performance, lasting construction, and subtle design cues over fashion preferences. We have been in business 61 years. We are a third generation, family-owned and operated business that believes deeply in the long-term. We do not focus on big box retail, but instead on organic long-lasting growth through key independent retailers and our direct-to-consumer efforts. In a world where private equity gobbles up brands to mass produce cheaply built goods, we are the exception to the rule. We are looking for an individual who shares our long-term thought process.
