What are the responsibilities and job description for the Digital Content & Website Specialist position at Aftermarket Performance Group?
Job Summary:
APG designs, develops, manufactures, wholesales and retails aftermarket parts and technology for race and off-road enthusiast all over the world. We are looking for a passionate, creative, and technically-savvy Digital Content & Website Specialist to join our team. If you thrive in a fast-paced environment and have a mix of skills in digital marketing, content creation, and customer interaction we want to hear from you!
Key Responsibilities:
- Shopify Website Management: Update and maintain product information on brand websites.
- Social Media correspondence and interaction: Assist with answering comments and interacting with customers on our social media channels.
- General Content Creation: Edit product photos, videos and product descriptions to ensure accuracy.
- Influencer Collaboration and management: Work closely with influencers to develop relationships and maintain a consistent brand voice across all platforms.
Required Skills & Experience:
- Website Management & Development:
- Manage and optimize overall website content, structure, and functionality
- Monitor website performance and implement improvements
- Ensure website content is up-to-date and accurate
- Coordinate with IT for technical updates and maintenance
- Implement batch pricing changes using Microsoft Excel and 3rd party programs
- E-commerce Management:
- Update and maintain product listings
- Optimize product categories and website navigation
- Ensure accurate inventory and pricing information
- Digital Marketing Support:
- Assist with social media management
- Create email marketing campaigns
- Develop digital marketing assets
- Solid understanding of digital and social media marketing strategies.
- Email Campaigns
- Social channels like Instagram, Facebook, Youtube and Tiktok
- Knowledge of the automotive aftermarket industry is preferred, with a particular interest in Subaru or Honda is a plus.
- Experience in technical customer service and technical sales is a plus.
- General copywriting abilities with focus on attention to detail.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience with SEO optimization and website analytics
- Strong technical problem-solving abilities
Your work environment:
- Requires sitting or standing for extended periods
- Requires frequent computer use
- Requires regular communications with others via phone, email, and in-person conversations
- Requires repetitive motions and movement
- Requires strict attention and adherence to deadlines
- Requires infrequent work outdoors
We offer a full benefits package for eligible employees including:
- Medical, dental, and health insurance
- 401k with company match & immediate vesting
- PTO (Paid Time Off)
- Short term and Long-Term Disability
- Life Insurance and more!
Aftermarket Performance Group (APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck and Off-road and Automotive. The Truck and Off-road division focus on the wholesale distribution and direct-to-consumer segments within diesel performance (Premier Performance Products, Truck Tech), Jeep and Off-road (Northridge4x4), Off-road Truck (Stage 3 Motorsports, TrailRecon, PRL Motorsports, Adams Driveshaft), and Manufacturing/Proprietary Brands (Grimm Off-road). The Automotive division includes Wholesale (Launch Distribution), compact performance (RallySport Direct, SubiSpeed, FTSpeed) and Manufacturing/Proprietary Brands.
Candidates must pass a pre-employment background check, and a drug test where applicable, for safety related positions upon hire (please note, not all charges disqualify you from employment).
- APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.
