What are the responsibilities and job description for the Email/SMS Marketing Specialist position at Afterpay?
Company Description
Job Description
Job Summary:
The Email/SMS Marketing Manager is responsible for developing and implementing email/sms marketing strategies to promote Sundance products and brand awareness. This role involves managing email campaigns, optimizing email performance, and collaborating with other teams and ESP to deliver targeted messaging that aligns with the company’s overall marketing goals. This is a supervisory role.
Key Responsibilities:
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Campaign Strategy & Planning:
- Develop and execute email/sms marketing campaigns across different customer segments to increase engagement, sales, and brand awareness.
- Create and manage email calendars, ensuring timely delivery and consistency with marketing objectives.
- Collaborate with marketing, merchandising, and design teams to ensure cohesive messaging across channels.
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Content Creation & Optimization:
- Design and write compelling email copy and subject lines to drive engagement.
- Work with designers to create visually appealing and responsive email templates.
- Conduct A/B testing to optimize content, design, and delivery for maximum performance.
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List Management & Segmentation:
- Maintain and clean email lists to ensure accuracy and compliance with data protection regulations (GDPR, CAN-SPAM).
- Implement targeted segmentation strategies to ensure personalized, relevant messaging for different customer groups.
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Performance Tracking & Reporting:
- Monitor and analyze email campaign performance (open rates, click-through rates, conversion rates) using email platforms and analytics tools.
- Provide regular reports on campaign performance and use insights to optimize future campaigns.
- Set and track KPIs (Key Performance Indicators) to meet goals for list growth, conversions, and customer retention.
- Track spend on email/sms campaigns to meet budget. Plan email/sms spending budgets.
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Compliance & Best Practices:
- Ensure all email campaigns comply with legal and industry regulations, such as CAN-SPAM and GDPR.
- Stay updated on email marketing trends, tools, and best practices to continuously improve strategies.
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Automation & Personalization:
- Implement email automation strategies to nurture and improve customer retention.
- Leverage personalization techniques to increase engagement and conversion based on customer behavior.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3-5 years’ proven experience in email/sms marketing, with a track record of successful campaigns.
- Proficiency in email marketing platforms (e.g., Attentive, Klayvio)
- Strong understanding of HTML, CSS, and email design best practices.
- Excellent written and verbal communication skills.
- Ability to analyze data, interpret metrics, and implement improvements.
- Strong attention to detail and project management skills.
- Experience with A/B testing, email list segmentation, and marketing automation tools.
Additional Information
Sundance is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
All applicants have rights under Federal Employment Laws, including Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO) and Employee Polygraph Protection Act (EPPA).
