Vice President of Marketing

About Us

AfterShip, recognized as a Great Place to Work Certified company, is at the forefront of transforming the global eCommerce landscape. Our mission is to empower eCommerce retailers to create and manage the world’s best online shopping experiences. Powering over 4.4 billion shipment trackings for over 20,000 global brands like Etsy, Harry’s, and Gymshark, AfterShip revolutionizes how businesses engage with customers after purchase. We are pioneering AI-driven post-purchase solutions, from smart shipment tracking and returns management to personalized product recommendations and AI-powered delivery estimates.

Having secured a $66 million Series B in 2021, we are accelerating our growth and continuing to shape the future of eCommerce.

At AfterShip, we are building a diverse and high-performing culture that encourages collaboration and experimentation on a global scale. Even as a company with over 10 years under our belt and 450 AfterShippers across our 8 global offices, we embrace a dynamic and agile approach to our work.

We operate with a flat team structure, where you will have opportunities to contribute your ideas and take ownership over your work to create meaningful impact for the business and the customers we serve. If you’re looking for a vehicle to achieve your professional goals and work alongside fantastic teams, we invite you to join us.

Role Overview

As Vice President of Marketing at AfterShip, you will be a key leadership figure driving AfterShip’s growth and global impact. You will crafting transformative marketing strategies for a globally recognized B2B SaaS company that partners with industry-leading brands like eBay, Gymshark, and Etsy. This is your opportunity to redefine AfterShip’s market positioning and lead initiatives that fuel innovation and growth.

Reporting directly to the CEO, you will helm a dynamic marketing team spanning North America and APAC, driving demand generation, brand evolution, and customer engagement. Your leadership will be pivotal in executing a brand transformation that aligns AfterShip’s comprehensive product suite with the rapidly evolving needs of global eCommerce businesses.

If you thrive in fast-paced environments and are passionate about leveraging data-driven insights to create innovative marketing strategies, this role is tailored for you. With AfterShip’s commitment to diversity, inclusion, and a flat organizational structure, you will find an inspiring platform to collaborate, innovate, and deliver impactful results while empowering businesses worldwide to succeed through automation.

Responsibilities

Strategic Leadership

• Define and execute AfterShip’s marketing vision to establish and sustain market leadership, with a focus on North America and global scalability.
• Lead efforts to refine AfterShip’s positioning in the competitive SaaS landscape, setting AfterShip’s product suite as the go-to all-in-one solution for global brands and retailers.
• Collaborate with executive leadership to set priorities and translate them into actionable marketing strategies that drive revenue growth and market share.
• Develop and monitor performance metrics to measure the success of marketing efforts, using analytics to drive continuous improvement.

Team Leadership and Development

• Recruit, mentor, and scale a world-class marketing team that thrives on collaboration and innovation.
• Partner with Sales, Product, and Customer Success teams to align marketing strategies with the entire customer lifecycle.
• Cultivate a culture of experimentation and learning, empowering the team to leverage data for impactful decision-making.

Product and Customer Marketing

• Develop clear and compelling messaging that highlights the unique value of AfterShip’s suite of solutions for global brands and retailers.
• Lead competitive analysis and customer segmentation to identify opportunities and refine go-to-market strategies.
• Work closely with Product teams to align features and offerings with market demands and customer needs.

Demand Generation and Brand Positioning

• Spearhead efforts to refresh AfterShip’s brand positioning to boost global identity and relevance.
• Design and execute high-impact, multi-channel marketing campaigns that drive lead generation and customer acquisition.
• Maximize ROI by optimizing marketing spend and leveraging data to refine strategies.

Qualifications

• 10 years of marketing experience (5 years in leadership roles) in high-growth, multi-product SaaS companies, with proven success in global markets.
• Demonstrated ability to drive measurable improvements in brand perception and market positioning.
• Strong analytical skills with experience interpreting complex data sets and using insights to inform strategy. Proficient in tools like HubSpot, Google Analytics, Tableau, or similar platforms.
• Proven track record of optimizing lead funnels and driving demand with measurable outcomes.
• History of building and leading high-performing, cross-functional teams with a collaborative and hands-on approach.
• Deep understanding of the customer journey and experience, with a focus on creating long-term relationships and delivering value.

Preferred Qualifications

• Experience in eCommerce, logistics, or customer experience industries.
• Strong network within the SaaS marketing community, including relationships with influencers, media, and analysts.
• Knowledge of global markets and the ability to adapt strategies for regional nuances.

Why You Should Join Us:

• Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
• Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role. 

Perks:

• Competitive compensation and equity
• Remote-first/hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for those located in our hub locations

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job’s location. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.