Marketing Analyst

The Digital Operations & Content Specialist position at Express is responsible for ensuring operational excellence, with a primary focus on flawless implementation and management of product pricing and promotional updates, and the creation and management of web, email and app content: balancing clean execution of plans with the ability to react nimbly.

Create and maintain all digital pricing and promotional activity including men and women’s product, EFO, DM, coupon and 3rd party programs, EXP Locator, and APP exclusive offers.

· Create and maintain all digital product messaging activity including clearance and final sale.

· Setup special sale site category requests, as required.

· Own setup of all promotional exclusions, including 3rd party brands, associate discount, category exclusions, etc..

· Continuously maintain digital product management platforms to ensure promotions are organized and easy to understand.

· Coordinate with cross-functional teams to schedule and execute site launches, ensuring proper timing, cache clearance, validation, and notifications.

· Regularly review digital platforms to verify functionality and ensure accurate display of pricing and promotions.

· Test new promotional technology in lower environments.

· Quickly troubleshoot and resolve issues to minimize impact on customer experience.

· Manage and validate off-hour site flip activities.

· Responsible for monitoring, coordinating and maintenance of all launches for emails.

· Build emails in Bluecore: Match email design by building, editing, and sending email proofs.

· Publish emails and work with email team on end-to-end testing, ensuring all links and legal disclaimers are consistent and accurate.

· Set up email test and seed lists with email/CRM teams in Adobe Campaign.

· Communicate cross-functionally on timing of projects and information needed to complete project.

· Partner with Owned Channel Marketing to execute email structure & function.