Marketing Account Manager

Marketing Account Manager

Check us out at Agilityads.com 🙌

Summary

Agility is precision advertising. We enable mid-market companies to advertise cross-platform, cross-media, and cross-device, using audience data combinations they can’t find anywhere else. We extend a company’s reach beyond paid search and social, with precision. 

History

Agility was founded 7 years ago, and has grown consistently every year. In 2021 we discovered an opportunity to build technology that would position us as a market leader in open-internet advertising. We immediately invested all available resources in that vision, and it is paying off in very exciting ways as we successfully move upmarket. We are currently bootstrapped, but will be raising funding from value-add investors this year.

Positioning

We are the only complete precision advertising platform, and the only platform bringing together all unique audience data sources. Our customers are choosing us over the market leaders because we obsess about their unique needs. We have aligned the entire company (every aspect of their experience from first touch to ongoing renewal) to our target customer: Mid Market companies with $50M to $500M in revenue who’s AOV/ACV represents low-friction buying behaviors. Our Mid Market deals are 50-100x the size of our past SMB deals, they don’t churn for us, and they still close at a high rate with a short sales cycle. There are few times in a sales professional’s career when a sale “just works”, and we’re experiencing that now.

Culture

Our culture is our secret sauce. We are doing the best work of our lives. We recognize the rare opportunity for growth that is in front of us. We have three pillars: 1) We are people-first, 2) we take extreme ownership, and 3) we work smart. 

Compensation

Compensation is based on experience for base salary and a commission is granted based on the book of business managed. We pay 100% of your health, dental, and vision insurance. We would also give you generous stock options. 

Role Overview

The Marketing Account Manager is a pivotal role responsible for guiding clients through strategic Precision Advertising initiatives maximizing customer’s brand marketing reach and activation efficiency. This individual combines deep expertise in digital advertising, data-driven decision-making, and client management to deliver tailored strategies that align with customer objectives. The role requires proficiency in campaign planning, performance analysis, and the ability to translate complex data into actionable insights.

Key Responsibilities

Strategic Campaign Planning

• Collaborate with clients to understand business objectives, target personas, and key performance indicators (KPIs).
• Develop comprehensive advertising strategies that encompass precision advertising channels. 
• Design and execute precision-focused campaigns that optimize reach, engagement, and conversion rates.

Data-Driven Insights

• Analyze campaign performance data to identify audience performance, trends, opportunities, and areas for improvement.
• Leverage audience segmentation and behavioral data to refine targeting and drive campaign success.
• Deliver clear, concise reporting for the customer to see how the the campaign is delivering on the campaign objectives.

Client Partnership

• Act as a trusted consultant to clients, providing regular updates, recommendations, and strategic guidance.
• Translate technical and analytical findings into clear, impactful communication for stakeholders.
• Foster strong client relationships, ensuring alignment between their goals and advertising strategies.

Cross-Functional Collaboration

• Work with internal teams, including account executives, CSM, product specialists, and data analysts, to deliver cohesive advertising solutions.
• Collaborate with engineering and product teams to enhance advertising capabilities and develop new tools and processes.

Continuous Improvement

• Stay updated on industry trends, emerging technologies, and best practices in advertising and programmatic media.
• Test and implement innovative advertising strategies to enhance client outcomes.
• Contribute to the organization’s knowledge base by sharing expertise and case studies.

Success Indicators

• Development and execution of advertising strategies that achieve or exceed client KPIs.
• Positive feedback and long-term trust from clients based on delivered results and insights.
• Enhanced campaign performance through data-driven optimizations.
• Contribution to internal processes, tools, and methodologies that improve advertising effectiveness.
• Strong cross-functional relationships and collaboration across teams.
• 20% Quarter over Quarter Book Growth

Required Experience and Skills

Experience:

• 2 years of experience in advertising strategy, programmatic media buying, or a related field.
• Hands-on experience with digital advertising platforms (e.g., Google Ads, Trade Desk, Meta Ads).
• Proficiency in performance analysis and reporting tools (e.g., Tableau, Power BI, or Google Analytics).
• Experience working in a client-facing or consulting role with demonstrated success in delivering results.

Skills:

• Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
• Excellent communication and presentation skills, with the ability to simplify complex concepts.
• Expertise in media planning and optimization across various advertising channels.
• Familiarity with campaign management platforms and tools for multi-channel execution.

Education:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Certifications in advertising platforms (e.g., Google Ads, Meta Blueprint) are a plus.

Ideal Candidate Qualities

• Strategic thinker with a passion for innovation in advertising.
• Highly organized and detail-oriented, with the ability to manage multiple clients and campaigns.
• Collaborative team player with strong interpersonal skills.
• Adaptable and resourceful, thriving in dynamic environments.

This role is ideal for a marketing and advertising professional who thrives at the intersection of strategy, data, and client success, delivering impactful results for both the client and the organization.