Manager of Communication and Corporate Partnerships

The Manager of Communication and Corporate Partnerships (MCCP)will proactively, strategically, and creatively advance the Aging Life Care Association’s visibility, reputation, and relevance.

About the Position

In collaboration with the CEO and Director of Marketing & Strategic Partnerships (DMSR), this position develops and executes a comprehensive marketing and communication strategy to position ALCA as the “Gold Standard” for Aging Life Care Professionals® and the care management discipline. Additionally, the role supports strategic communications for the National Academy of Certified Care Managers (NACCM).

The Manager of Communication & Corporate Partnerships is responsible for ALCA’s and NACCM’s communications across multiple channels, including email, social media, content creation (written, graphics, and video), and collaboration with subject matter experts (SMEs) on blogs, continuing education webinars, and white papers. The role also manages ALCA’s corporate partner relationships, including outreach, communications, advertising, and sponsor deliverables. Through a diverse portfolio of marketing and community relationship strategies, this position will expand the Association’s reach and visibility within the industry.

Key Responsibilities:

• Assist in the development and execution of annual marketing and communications plans, supporting budget management and goal achievement.
• Develop, analyze, and report on online campaigns to improve engagement and reach.
• Analyze the impact and effectiveness of communications, advertising, and promotional efforts to enhance outreach and engagement.
• Manage social media presence across multiple platforms (LinkedIn, Facebook, X, Instagram, YouTube, etc.), creating and updating content while tracking engagement metrics for both ALCA and NACCM.
• Create and manage email communications via Constant Contact.
• In collaboration with DMSR and Subject Matter Experts, create material for articles, blogs, white papers, websites, videos, podcasts, and other marketing assets.
• Be prepared to give presentations, co-host quarterly marketing coffee talks, moderate podcasts and webinars when needed. Drive website visits and views for aginglifecare.org and naccm.net.
• Oversee ALCA brand and trademark management, ensuring proper branding usage among members and partners while monitoring trademark infractions.
• Manage membership communications and engagement initiatives to strengthen member retention and participation.
• Grow/Expand and nurture corporate partner relationships, including communications, advertising, and sponsor deliverables.
• Oversee exhibitor and sponsorship benefits for the annual conference, ensuring fulfillment of commitments.
• Create co-branding opportunities for ALCA and NACCM while fostering strong partnerships that align with the association’s mission.
• Support and manage committees, assisting volunteer members in achieving strategic plan goals.
• Perform other duties as assigned by the CEO and Director of Marketing & Strategic Partnerships.

While increasing visibility among the public, the Marketing Team works collaboratively with Manager of Membership Development to keep consistent messaging and branding when developing materials and campaigns for member and partner recruitment.

Knowledge, Skills, and Abilities

● Experience in creating content, digital marketing campaigns, video, and brand management

● Excellent interpersonal, written, and oral communication skills are critical, including outstanding proofreading

● Excellent customer service skills and professional, confident presence.

● Must be able to manage multiple tasks in a small, yet fast-paced organization

● Experience with an online community is preferred

● Familiarity with Association Management Systems

● Familiarity with Hootsuite, Survey Monkey, Adobe, Constant Contact, Google Analytics, and Microsoft Office programs

● Strong attention to detail and ability to balance multiple priorities and work well under pressure

● Great personality with a “can-do” attitude and team player

● Creative & innovative

● Occasional travel required (board meetings and national conference)

Experience and Education

● Bachelor’s degree from an accredited institution in a related discipline and a minimum of three or more years of experience in an applicable marketing position. Experience in a member-related position with an association or non-profit organization or in an aging field a plus.

Compensation and Benefits

Annual salary range is $46,000 - 49,000, DOE. Benefits include Medical, Dental, and Vision plans with coverage beginning 1st of the month following start date; two weeks paid vacation (accrued annually), paid holidays, personal days and sick leave; 401k program with employer match.

About ALCA

The Aging Life Care Association (ALCA), a nonprofit association with over 2,000 members, is governed by an 11-member Board of Directors who are elected to two-year terms and represent a diversity in practices and geographic locations. The ALCA office is located in Tucson, Arizona, where a staff manages day-to-day operations as well as conference and meeting planning.

ALCA is an Equal Opportunity Employer

• Please email your resume and a cover letter to laura.sanchez@aginglifecare.org.