Director Strategy and Marketing

Location: Tacoma, WA

Status: (40 Hours/Week), Monday - Friday 8:00 - 4:30 PM. Full Time

About ATS Traffic

ATS Traffic is a family-owned business that has been getting people home safely since 1966. We provide traffic control, on-street services and signage products and services across Canada, currently operating out of offices in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.

As the successful candidate you will demonstrate the ATS Traffic Core Values at work every day:

• Do What’s Right
• Our People Matter
• Trust Through Teamwork
• Striving for Excellence

Key Responsibilities

• Business Development and Relationship Building
• • Identify and pursue new opportunities for the full ATS Traffic product portfolio, with an emphasis on ITS, by developing relationships with key stakeholders in government, municipal, and engineering sectors.
  • Engage with decision-makers, influencers, and regulatory bodies to drive product specifications and adoption within targeted jurisdictions.
  • Work with government and industry partners to position the company as a trusted leader in traffic and transportation solutions.
• Market Expertise and Strategic Positioning
• • Serve as a subject matter expert on ITS, while demonstrating strong technical acumen across the entire ATS Traffic portfolio.
  • Stay informed on evolving government policies, technology standards, and regional transportation needs in Ontario and Western Canada to align offerings with client specifications.
  • Use market insights to contribute to product positioning, marketing initiatives, and long-term strategic planning.
• Government Relations and Advocacy
• • Build and maintain relationships with ministries of transportation, municipalities, consulting engineers, and electrical contractors to ensure product alignment with regional regulations and procurement specifications.
  • Participate in regulatory and industry forums to represent the company’s interests and contribute to shaping industry standards and specifications.
  • Advocate for product inclusion in government programs, RFPs, and standards to increase adoption of our solutions.

• Marketing and Sales Team Support
• • Collaborate with marketing to develop and execute targeted campaigns, case studies, and product demonstrations specific to regional needs and client types.
  • Provide frontline support to the sales team, including training, guidance on market approach, and creation of tailored proposals and presentations.
  • Assist in developing and maintaining a library of marketing and sales collateral, ensuring alignment with the requirements of various stakeholders.
• Technical Consultation and Expertise
• • Leverage strong technical acumen to consult with clients on specifications, system integrations, and product applications.
  • Support the sales and product teams with technical guidance on product capabilities, features, and customizations for diverse client needs.
• Travel and Remote Engagement
• • Conduct in-person meetings, presentations, and demonstrations as needed, with travel primarily focused on Ontario and Western Canadian markets.
  • Leverage remote engagement tools to maintain strong communication with internal teams and external stakeholders between travel engagements.

Performance Metrics:

• Market Penetration: Successful specification and adoption of products in new jurisdictions and among targeted client sectors.
• Relationship Building: Number and quality of relationships established with government, engineering, municipal, and contracting stakeholders.
• Sales Support Impact: Contribution to sales team successes, including closed deals influenced and proposals tailored to client needs.
• Technical Proficiency: Demonstrated technical expertise and consultation value for both ITS and broader product offerings.
• Product Advocacy: Successful inclusion of products in RFPs, standards, and government programs within target markets.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or related field.
• 5 years of experience in business development, technical sales, government relations, or similar roles, ideally within ITS or transportation.
• Strong technical acumen, with the ability to understand and communicate product capabilities effectively.
• Proven expertise in market analysis, government engagement, and regulatory awareness.
• Ability to travel within Ontario and Western Canada as required.

Key Competencies:

• Product and Technical Knowledge: Comprehensive understanding of ITS and traffic management solutions, with technical proficiency across the ATS portfolio.
• Strategic Relationship Building: Ability to establish and maintain influential relationships with ministries, municipal leaders, and industry consultants.
• Regulatory Insight: Knowledge of regional regulations, standards, and procurement processes for ITS.
• Collaborative Approach: Skilled in cross-functional collaboration, working effectively with marketing, sales, and product teams.
• Adaptability and Independence: Self-motivated and able to operate effectively in a remote role with frequent travel.

Why Choose ATS Traffic?

We have always been a family-owned business. When you join ATS, you aren’t just a number: people remember your name and treat you like one of the family! You’ll be working with a team you can trust, and you’ll be excited to come in on Monday morning. Other perks include:

• Health and Dental benefits
• Health Spending Account after one year of employment
• Competitive Wages

Do you have a good attitude? Are you unafraid to speak up and tell us what you think? Do you work for a higher purpose? Do you do whatever it takes to get the job done? If this sounds like you, we think you’d be a great fit at ATS Traffic – apply today!

We thank all applicants for their interest, however only selected candidates will be contacted.

• By applying to this posting you will receive auto-generated emails to the account provided. Please ensure to check your junk/spam folder as these emails may be re-directed.