What are the responsibilities and job description for the Sr. Marketing Manager, Interactive Gaming - ONSITE position at Agua Caliente Casinos?
Job Details
Description
Job Description Summary
This is a key leadership position within our new Agua Interactive online-gaming team. Responsible for driving marketing strategy and execution across a range of real money and social interactive gaming products. Responsible for launch planning and go-to-market, brand development and ongoing customer acquisition and retention for innovative new mobile gaming service. Responsible for working with outsourced providers of various marketing services as well as the rest of the Agua Caliente marketing leadership team to ensure all marketing activities are coordinated internally and externally. Responsible for identifying new growth opportunities within interactive gaming in order to continue to scale the business.
Essential Duties and Responsibilities (other duties may be assigned)
- Development and execution of marketing plan for new mobile and online products
- Drive user acquisition through effective planning & execution of the marketing strategy, which may include on-premises advertising, off-premises advertising, SEO, adverts (print, TV, radio, billboards etc)
- Develop a creative social media strategy
- Work closely with the Platform Provider, Casino Operations, and Marketing team for the land-based operation to ensure synergy between online and land-based marketing campaigns
- Working with in-house / external design departments to ensure all marketing remains on brand and consistent with corporate brand book
- Working with the land-based team to devise a cohesive strategy for VIP players which covers online player activity and rewards accordingly
- Deep understanding of area related KPIs.
- Work with the Business Analytics team to ensure positive ROI and business growth while making outgoing cost decisions based on performance
- Full ownership of end-to-end campaign planning, mechanics, briefing and bonus costs management for the Casino
Supervisory Responsibilities
None
Access to Sensitive Areas and Information (ACRM/ACPS/ACCC)
As per the ACGC Access Matrix
Signatory Ability
None
Qualifications
Required Education and/or Experience
- Degree in marketing, communications, journalism, or a related field. An equivalent combination of education and experience will be considered.
- 5 years of marketing experience, including at least 2 years in a senior role
- Experience in driving user acquisition and/or retention within online gambling, casual games, skill games or similar industries is strongly preferred
- Experience in successfully launching new online or mobile product is strongly preferred
- Must have ability to think creatively around business challenges where there is no previous blueprint
- Must have excellent communication skills, good organizational skills as well as interpersonal skills.
- Must have strong data analysis skills
- Must have awareness of most effective new marketing platforms & technologies
- Must be able to work in a team-oriented, collaborative environment.
- Must possess advanced computer skills
Working Conditions/Physical Demands
To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. Must be able to work in a smoke-filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate but will escalate when located in the casino environment. Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.
