What are the responsibilities and job description for the Marketing Advisor position at AgWest Farm Credit?
AgWest Farm Credit is a member-owned financial cooperative that provides financing and related services to farmers, ranchers, agribusinesses, commercial fishermen, timber producers, rural homeowners and crop insurance customers in a seven-state territory in the Western United States. AgWest is part of the 100 year-old Farm Credit System - the leading provider of credit to American agriculture.
AgWest champions the growth and advancement of agriculture, the value of rural communities, and the vital contribution our customers make to the economy and society. We serve customers in 59 locations throughout the West.
We are in search of a Marketing Advisor to join our Marketing and Communications department in Spokane, Washington (Headquarters) or Rocklin, California. This full-time position reports to the Senior Marketing Advisor and represents customers' interests and the organization's mission and objectives to internal and external stakeholders. The person serves as a Marketing lead for specific business units, keeping the customer at the center of all activities.
This position is eligible for a hybrid work schedule and one-time home office stipend after initial training period.
Compensation Information
The base salary range for this position in Spokane, Washington is :
Level II : $70,800 - $110,800; bonus at target is 10% of salary.
Level III : $78,800 - $122,100; bonus at target is 12% of salary.
The base salary range for this position in Rocklin, California is :
Level II : $81,100 - $127,200; bonus at target is 10% of salary.
Level III : $89,300 - $140,600; bonus at target is 12% of salary.
Job Requirements
- Lead development of marketing strategies and plans in collaboration with business development teams and marketing leaders.
- Act in a Marketing Lead capacity, serving as the point person for specific business development teams and working closely with leaders to implement, measure, and report on the success of marketing tactics that achieve team and business goals.
- Identify prospect sources and collaborate with business unit teams to design and implement lead generation activities.
- Engage with business development teams to measure, assess, and refine the impact of marketing, advertising and business development activities on customer growth and retention.
- Represent the marketing program to field teams, championing AgWest's brand to ensure marketing activities and materials align with standards. Develop, present, and regularly communicate priorities outlined in the marketing plan.
- Collaborate with project teams, representing the customers' voice and providing marketing support to accomplish the project objectives and deliver high-quality results.
- Discover, identify and share changes in market activities, customer needs and field team priorities with the Marketing team and leadership group. Gather competitor and marketing intelligence, to guide ongoing planning.
- Support business development team's planning and execution of regional events including trade shows industry events, customer meetings, etc.
- In collaboration with AgWest's research team, represent business development teams and the customer to design and execute research priorities. Inform, support the development and socialize market share data, customer experience research and journey mapping.
- In collaboration with AgWest's marketing team, support the development and updating of advertising, marketing and sales support materials by assisting with planning, writing, editing and content review.
- Support customer education planning, coordination and execution of deliverables. Regularly seek feedback from business development teams.
- Perform all duties and maintain all standards in accordance with company policies, procedures, and internal controls.
- Other duties as assigned.
Minimum Requirements
Preferred Requirements
Benefits Offered by AgWest
Attached cover letter is strongly encouraged when applying for this position.
Details about insurance and retirement benefits are available at : https : / / www.farmcreditfoundations.com / fcfbenefits
LI-Hybrid
Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender orientation, national origin, marital status, age, disability, protected veteran status, or any other classification protected by law.
Salary : $78,800 - $122,100
