Marketing Specialist

Job Title: Marketing Specialist

Location: Columbus, Ohio

Job Type: Full-Time

Company Description:

AI OWL (Artificial Intelligence Optimized Workforce Learning) is a leading private education service company dedicated to providing high-quality, personalized learning experiences. Our services encompass a range of educational programs designed to AI literacy to students across various age groups and learning stages.

Job Summary:

As a Marketing Specialist, you will develop and execute marketing strategies across all product verticals to increase visibility and engagement for AI OWL’s programs. You will create compelling campaigns, analyze performance data, and drive initiatives to enhance brand recognition and revenue growth. This role requires strategic thinking, creativity, and a results-oriented approach.

Key Responsibilities:

• Develop and implement marketing strategies to promote AI OWL’s educational programs and proprietary tools, including AI for Youth, TechCred, Jumper, and Flash.
• Create and execute marketing campaigns across various platforms, including social media, print media, podcasts, and Google Ads.
• Track and analyze marketing performance metrics to measure campaign effectiveness and inform strategic decisions.
• Collaborate with the marketing team, including interns and contractors, to ensure alignment with organizational goals.
• Collaborate with sales and development teams to ensure cohesive messaging and optimize lead generation efforts.
• Maintain and update the company’s digital presence, including website content and social media accounts.
• Prepare regular reports on marketing activities, traffic, and conversion data, linking marketing dollars to sales outcomes.
• Research and recommend innovative marketing tactics to stay ahead of industry trends.
• Ensure all marketing materials align with brand guidelines and convey a consistent message.
• Represent AI OWL at industry events, conferences, and networking opportunities to build professional relationships and promote the company’s mission.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role, preferably in the education or technology sectors.
• Strong understanding of digital marketing tools and platforms, including Google Ads, SEO, and social media management.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Analytical mindset with experience in measuring and optimizing marketing performance.
• Creative thinker with a passion for innovation and storytelling.
• Proven ability to collaborate across teams while collaborating in multiple projects in a fast-paced environment.
• Familiarity with AI and education trends is a plus.

What We Offer:

• Competitive salary with potential performance-based incentives tied to marketing success metrics
• Opportunities for professional growth and advancement.
• A supportive and collaborative work environment.

How to Apply:

Ready to make an impact? Send your resume and a cover letter to joan@aiowl.org , explaining why you’re the perfect fit for this role.

Job Type: Full-time

Pay: $25.00 - $30.00 per hour

Expected hours: 40 per week

Schedule:

• Monday to Friday

Education:

• High school or equivalent (Preferred)

Ability to Commute:

• Columbus, OH 43229 (Preferred)

Ability to Relocate:

• Columbus, OH 43229: Relocate before starting work (Required)

Work Location: Hybrid remote in Columbus, OH 43229

Salary : $25 - $30