Growth Marketing Lead

AI or Not is an AI detector helping people and companies fight the risks coming from generative AI. In 1 year, we’ve gotten 200k users, hundreds of clients and large enterprises. We’ve raised $5m from leading VCs.

You are a doer and an experimenter, a storyteller and growth driver. You are a self-starter who thrives on ideating and creating large volumes of content across media platforms. We love dedicated individuals who are passionate about their craft and what’s happening in AI.

• Creating high-quality, engaging content that drives organic growth and enhances brand visibility.
  
• Co-development, and execution, of the overall organic marketing strategy with the executive team.
  
• Create large volumes of creative content on a spectrum of major media platforms (e.g., TikTok, Instagram, Facebook, X, LinkedIn, YouTube).
  
• Develop and implement organic media strategies to align with business goals: sales, brand building, lead generation, user acquisition.
  
• Create, edit, and publish engaging, high-quality content across various platforms, including text, images, and videos.
  
• Write content to drive awareness and demand, including blogs, case studies, infographics, whitepapers and more.
  
• Monitor industry news and identify PR opportunities.
  
• Craft compelling press releases and pitch stories to journalists.
  
• Build and maintain relationships with key media contacts.
  
• Secure media coverage to enhance brand visibility.
  
• Execute the full content creation process: ideation, pre-production, capture, and post-production.
  
• Develop a content calendar to schedule posts and content effectively.
  
• Experiment with new content formats to enhance audience engagement.
  
• Develop creative, out-of-the-box content that drives leads without months of lag time
  
• Stay updated with the latest digital marketing trends and technologies, implementing best practices to continually enhance our marketing strategies.
  

• Proven track record of driving organic growth.
  
• You've increased traffic and leads through creative, out-of-the-box SEO strategies and content that break the mold.
  
• History of launching and growing social media accounts.
  
• Proficiency in social media platforms, including TikTok, Instagram, X, LinkedIn, and Facebook.
  
• Familiar with working with almost every content creation format available.
  
• Experience with various design tools (your choice!).
  
• Strong writing and editing skills, with attention to detail and creativity.
  
• Ability to analyze data and derive actionable insights to improve content performance.
  
• Understanding of brand development and audience engagement strategies.
  
• Ability to work independently and as part of a team, demonstrating initiative and flexibility.
  

• B2B and B2C marketing experience is a huge plus.
  

The cash compensation range for this role is $75,000-90,000.

If you’re excited about the mission AI or Not is on and want to create content for an emerging brand in AI, we’d love to hear from you!!

AI or Not is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, AI or Not is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.

AI or Not values in-office to foster a collaborative work environment and company culture but believe in hybrid. Hybrid office policy: when we have work to do in person, you come to the office. When you don’t, work where you’re most comfortable. Expectation is this role is in-office 2-3 days a week. Our hub is in San Francisco (SOMA / Financial District).

This role will receive a competitive salary benefits equity. This role will start as a contractor for their first 3 months of employment.

A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed.