Description
Aidoc is recruiting a VP of Product Marketing in the United States. Join our team!
About Aidoc
Aidoc is a pioneering force in clinical AI. Our clinical AI imaging solutions help physicians quickly identify and diagnose urgent cases and improve patient outcomes. Built on Aidoc's exclusive aiOS, we analyze and aggregate medical data to enable care teams to operationalize the unexpected and work seamlessly with a continued focus on the patient. Aidoc AI is always on, running in the background to change the foreground.
Our solutions are used in more than 1000 hospitals, including leading health systems in the US. Funded by some of the industry's leading VC's, Aidoc has raised more than $250 million to date, and was chosen as one of TIME's 50 most genius companies.
About this role
Aidoc is at the forefront of clinical AI, revolutionizing modern healthcare systems with solutions that empower physicians, enhance workflows, and improve patient outcomes. As the Vice President of Product Marketing , you will play a transformative role in shaping our market leadership and accelerating growth. This role demands exceptional storytelling skills, strategic thinking, and expertise in pricing and packaging to drive value, resonate with diverse audiences, and secure competitive advantages. You'll collaborate across teams to elevate Aidoc's position as a trusted advisor and innovator in healthcare AI.
Responsibilities
Strategic Storytelling & Product Narrative Development
- Master the Story : Develop and own Aidoc's overarching product narrative, transforming complex technical capabilities into relatable, outcome-driven stories that resonate with healthcare leaders.
- Tailor to Audiences : Craft messaging frameworks that address the unique perspectives of key personas, including hospital executives, service line leaders, and IT leaders, ensuring Aidoc's value is clear and compelling.
- Evangelize the Vision : Serve as the chief product storyteller and evangelist, articulating Aidoc's mission, vision, and value to internal teams, prospects, partners, and industry stakeholders through presentations, events, and campaigns.
- Develop deep customer insights through direct engagement, advisory boards, and persona research to craft narratives that deeply resonate with buyers.
- Partner with Customer Success and Data Science Team to gather real-world customer stories, testimonials, and case studies to reinforce Aidoc's market leadership.
Pricing & Packaging Strategy
Develop Strategic Models : Collaborate with Product Management, Sales, and Finance to design pricing models and packaging strategies that align with customer needs, maximize market opportunity, and drive profitability.Optimize Value Delivery : Ensure pricing and packaging strategies reflect the unique value of Aidoc's solutions and are adaptable to customer segments, competitive dynamics, and evolving market demands.Enable Sales : Provide tools and training to Sales teams to communicate pricing structures and packaging options effectively, emphasizing ROI and competitive differentiation.Product Strategy, Positioning & Differentiation
Drive Alignment : Partner with Product Management to align roadmap priorities with market trends, customer challenges, and competitive gaps, ensuring Aidoc's solutions remain indispensable to healthcare systems.Position for Impact : Develop differentiated, high-impact positioning and messaging for Aidoc's platform and solutions that stand out in the clinical AI market.Articulate ROI : Build narratives that communicate measurable value and ROI for healthcare organizations, emphasizing Aidoc's ability to improve patient outcomes, streamline operations, and reduce costs.Go-to-Market (GTM) Leadership
Accelerate Product Launches : Lead GTM strategy for new product introductions, market expansions, and platform enhancements, ensuring cohesive storytelling from development to market.Enable Sales Teams : Provide Sales and Customer Success teams with storytelling tools such as talk tracks, customer case studies, pricing playbooks, and ROI calculators.Align with Sales and Demand Generation to develop pipeline acceleration plays that shorten sales cycles and improve win rates.Drive product adoption and expansion within existing accounts through upsell and cross-sell campaigns.Market & Competitive Intelligence
Insights-Driven Strategy : Gather and synthesize market insights, competitive intelligence, and customer feedback to inform pricing strategies, product marketing, and competitive positioning.Empower Teams : Create battle cards, win-loss analyses, and competitive comparisons, embedding narrative elements that empower sales teams to overcome objections and win deals.Implement ongoing market segmentation analysis to ensure Aidoc's positioning remains ahead of industry shifts and competitors.Establish a formalized process for win / loss analysis and feedback loops from Sales to optimize messaging and objection handling.Vertical & Industry Marketing
Segment-Specific Campaigns : Design and execute targeted marketing strategies for healthcare segments, highlighting the distinct advantages of Aidoc's solutions in addressing their unique challenges.Thought Leadership : Collaborate with industry experts to develop high-value content-whitepapers, case studies, webinars-that position Aidoc as a leader in clinical AI.Position Aidoc as a thought leader in AI for healthcare by actively contributing to industry discussions, writing bylined articles, and representing the company at key AI & healthcare events.Partner with the Product and Data Science teams to create simplified messaging around AI-driven decision-making, regulatory compliance, and ethical AI considerations in healthcare.Brand & Demand Generation Alignment
Align with and drive Growth Goals : Partner with Brand, Demand Generation, and Digital teams to integrate product messaging and pricing narratives into campaigns that amplify awareness, generate leads, and drive pipeline acceleration.Consistent Narrative : Maintain cohesive, value-driven storytelling across all marketing touchpoints, from digital campaigns to sales materials.Leadership & Organizational Impact
Build & Inspire Teams : Recruit, mentor, and lead a high-performing Product Marketing team, fostering a culture of innovation, collaboration, and storytelling excellence.Cross-Functional Leadership : Collaborate across departments to align strategies and ensure that product narratives, pricing, and packaging resonate at every customer touchpoint.Performance Optimization
Define Success Metrics : Establish KPIs to measure the impact of product marketing initiatives, including pricing and packaging performance, lead generation, win rates, and customer retention.Iterate for Impact : Continuously refine storytelling frameworks, pricing models, and marketing strategies using insights from campaign performance, market dynamics, and customer feedback.Requirements
Required Experience
Education : Bachelor's degree in Marketing, Business, or related field (MBA preferred).Experience : 10 years of marketing experience, including 5 years in senior product marketing leadership roles, preferably in SaaS, AI, or digital healthcare.Proven Track Record : Expertise in creating and executing GTM strategies, developing differentiated product positioning, and delivering measurable business outcomes.Pricing Expertise : Demonstrated success in developing, implementing, and optimizing pricing and packaging strategies that align with market needs and customer segments.Storytelling Mastery : Exceptional ability to craft and deliver compelling narratives tailored to diverse audiences, including C-suite executives, clinicians, and technical buyers.Skills & Expertise
Strategic Leadership : Proven ability to align product messaging, pricing, and packaging with market opportunities and competitive insights.Visionary Storytelling : Masterful at distilling complex concepts into compelling, outcome-focused narratives that connect with customer needs and aspirations.Cross-Functional Collaboration : Exceptional at building alignment across Sales, Product, and Marketing teams, ensuring cohesive execution of product narratives and pricing strategies.Analytical Strength : Advanced proficiency in market analysis, performance measurement, and data interpretation to refine strategies and storytelling.Innovation & Agility : Adept at driving innovation and inspiring curiosity while maintaining focus on delivering measurable results.Working at Aidoc
We're a dynamic, collaborative and fast growing team of more than 400 global employees, committed to improving the world of healthcare. We're looking for mission-driven people excited to do transformative work.
We have offices in Tel Aviv and New York City, but Aidoc is a remote-first workplace. We're able to hire US-based employees across the continental United States, although certain roles may be region-specific.
What we offer :
A range of medical, dental and vision benefitsStock options for all full-time employees20 days of paid vacation, plus sick days and holidaysA 401(k) plan, life insurance, plus long and short term disabilityThe opportunity to directly improve medical care and impact patient outcomesAidoc is deeply committed to creating an inclusive and diverse workplace, and to the principle of equal opportunity for all individuals. We prohibit harassment of any type as well as discrimination based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.
